Why we don't yet do Mail Order

Mail order companies have to buy certain items in a certain way:

Middle-of-the-road styles. They make sure they can maximise sales with a more conformist range.
Small Range. They have to choose a small number of styles, which they buy in large quantities to ensure they can fulfil their orders for the duration of the catalogue.
Ubiquity. Many people will end up with the same outfit.
Middle-of-the-road fit. For them the fit has to be very easy, so it's elasticated waists and flowing styles all the way.
Surviving the Post. Inexpensive, tough, budget synthetic fabrics offer less challenge to survival for the cut-and-thrust world of postage and returns.

Retailing at Emma Plus works in a
completely different way:

Huge ever-changing range. We can buy many styles but only a few of each.
Wide range of different types of styles. We can take risks with styles, because we have so few of each. So there is something for everybody, in all styles and colours.
Uniqueness. It is quite possible you will leave Emma Plus with an outfit that is completely unique in this country.
Fit. We have the opportunity to offer all different types of fit, from fluid and stretchy, to perfectly tailored.
Fabrics. Most are natural, beautiful and tactile. Many are also extremely tough and versatile, and nearly all are washable.
Alterations. We don't let anything leave the shop until it really fits. You may find you get addicted to this, once you discover what it means.
Service. We have a superb level of expertise, which is totally at your service.

We don't yet do mail order or internet shopping. This isn't because we're old-fashioned. It's because we offer a completely different product.

Ladies

Designer

Clothes

Larger

Sizes

We are not criticising mail order. We are hoping to do a small range ourselves in the future! But the truth is, it's a very different experience to 'real' shopping for clothes.

Emma Plus Ltd., 16 Church St., Brighton BN1 1RB, United Kingdom Tel: 01273 327240

All images are copyright Emma Plus or the individual clothing manufacturers.

Why we don't yet do mail order