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evening/special occasion
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trousers - casual/day/smart
sundries - swimwear/activewear

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Emma Plus
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what's in stock?
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Emma Hayes, the founder of Emma PlusWelcome to our open-access forum. Emma Plus, the noted plus-size fashion store, followed in the footsteps of two previous shops that had been at 16 Church Street, Brighton, UK. The first was opened in August 1987 by Jane Pascoe, and was called Opinions. It was one of the country's first designer plus-size womenswear shops, and in June 1990 it was taken over by a 13-strong chain of plus-size designer womenswear boutiques called Excelle, owned by Sue Martin. After two years the business folded and the store was taken over by a chain of five shops, going by the name of Pandora. The Church Street store was the only plus-size branch, and was called Pandora Plus – the whole enterprise being owned by Trish Conroy.

Then, on the 25th March 1994, the shop was taken over again... this time by Emma Hayes, who renamed this small but trail-blazing store 'Emma Plus'. This was the incarnation that lasted the longest. The store traded until the 25th August 2016, just one year short of thirty years since the very first ground-breaking plus-size designer fashion store opened.

The Emma Plus store is now history, and lives on only in the memories of those who experienced it and in this forum (and in the many lovely testimonials received from customers). We invite readers to talk fashion, discuss issues involving larger women, ask or share style or fit questions/insights, and generally hook up in the pursuit of the perfect look for larger women.

It's a friendly, non-judgemental, yet highly knowledgeable space – so please feel free to participate.


The famous Brighton Pavilion was just down the road from Emma Plus

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Johng37    Tuesday 25 April 2017 at 00:10

 Post #492 

Subject: Cheap goods

Yeah bookmaking this wasn't a risky conclusion outstanding post! cgedgaedbede


Liz    Friday 03 February 2017 at 17:07

 Post #491 

Subject: Plus Size Swimwear

Please could anyone recommend any stores that might want to stock my plus size swimwear range? I manufacture and sell a selection of plus size swimsuits and swimdresses up to a size 26. Currently they are only available online at www.swimdressboutique.com but I would like people to be able touch, feel and try the garments on as I feel sure that they would fly out of the window.
Any advice gratefully received.
Liz x


 Emma    Monday 06 February 2017 at 14:40

Hi Liz

Congratulations on two counts - creating plus-size swimwear and appreciating the need for larger women to try on their clothes before buying them!

If you wanted to sell wholesale the usual method would be to engage an agent - they tend to be the people who really know about the shops. Of course, they require paying (commission of 20%, I believe), so that would be something that you'd have to think about. The main reason why suppliers use agents is to have access to the stockists. Please don't buy any lists available online - they're basically a scam. If you wanted to know of a really good agent, if you have some really good images, write back on this forum and I will send them off for you to a couple of the best.

Sadly, however, I actually think that you might be better off looking for a foreign agent - of whom I'm unlikely to be able to recommend. There are far more shops in other countries than in England.

If you really would like to market yourself - and many people do, although it's tough - I would go to the big fashion shows, like Pure in London, and have a look round. It's eye-wateringly expensive to get a stand, and I wouldn't do it straight off, but chatting with people there will prove invaluable.

If you decide that doing a fashion show is for you, I would seek out one of the specialist plus-size shows, like Curvy Is Sexy in Berlin. However, if you did sell there, you would be selling into Europe, a very tough gig at the moment!

Good luck and more power to you.


karen Docwra    Thursday 19 January 2017 at 09:44

 Post #490 

Subject: daughters wedding

Hi i am looking for a special outfit for my daughters wedding in April so i was going to pop in and look at your clothes is that still possible as have been told that you are no longer in Brighton is this true please


 Emma    Monday 30 January 2017 at 10:59

Hi Karen,

Congratulations on your great news! Yes, I'm sorry to report that Emma Plus closed down at the beginning of September last year.

I can recommend Beige Plus as the nearest walk-in shop to find designer plus-size clothes, or, if you would like to look online, both Beige and a company called Navabi provide lovely clothes.

I hope all goes well with the happy event!


Alisha Cesa    Sunday 11 December 2016 at 22:26

 Post #489 

Subject: Plus Size Clothing in Sussex

Hi All ,

I need some help, I have got to the final of the Miss British Beauty Curve, and I will be the candidate to represent Sussex. I was so sad to see Emma plus going as it would of been an ideal store for me to get my gowns from.

I was wondering if anyone knew of any sort of companies local to Sussex that would be willing to sponsor me for this pageant. What I want to leave as a message is that Plus size is equal and that everyone should be happy in their own skin , a number on a bit of clothing shouldn't outshine you.

So if anyone could help me that would be fantastic.


 Emma    Monday 12 December 2016 at 23:38

Hi Alisha,
Congratulations in getting into the pageant! I do hope that you do really well!
There is a marvelous company that does the most fabulous desinger-eveningwear, and it's called Dynasty.
Their website is http://www.dynastyuk.co.uk/.
I can't emphasise enough how classy their clothing is: I believe that if they do lend you something, you will look a million dollars in it. Their size range is quite comprehensive, as well. I don't know what size you wear, but they are sure to have something for you.


Kim P    Saturday 26 November 2016 at 16:28

 Post #487 

Subject: Re Kathy Gittins

I forget to add that the main plus size ranges appear to be Tomo and Vetono which go up to around a 26 I went into the Welshpool shop when I was in Shrewsbury and the staff were friendly and happy to select items they thought might be worth trying on. They do not sell on line but if there is a specfic item and size that you know you will definitely want to buy then they may send by post.

If anyone finds other retailers like this please share!


 Emma    Monday 28 November 2016 at 14:51

Hi Kim,

Lovely to hear from you - I hope that you are well. It's true: there does seem to be a tremendous dearth of plus-size shops in our area. I'm always glad to hear about more, so that we can spread the word here.

Online, a good seller of Tomo is a website called idaretobe.com. They have a certain quirky look across a number of ranges which is very popular with many people.


Kim P    Saturday 26 November 2016 at 16:21

 Post #486 

Subject: Retailers stocking plus size designer clothes

Still struggling to find a range of retailers who stock the kind of lovely items Emma did.

Aside from Beige in London, I have found Kathy Gittens to be a really nice shop. Unfortunately they are over in Wales so not convenient for most of the Emma Plus faithful!

They have a website which is not brilliant TBH but gives a flavour of what is stocked


Jonathan    Monday 10 October 2016 at 17:41

 Post #485 

Subject: So sad to see you go

Dear Emma

As a well established retailer of plus size fashion, EMMA and BEIGE have shared the same familiar brands for so many years - its almost unbelievable that you are leaving.

Your reputation across the suppliers that we shared was that of a true professional and your business was often cited as a great example of how to retail plus size fashion.

We are sad to see you leave the scene - as in so many ways you are so fundamentally a part of it.

We at BeigePlus wish you well for the future.

Best wishes
Leanda, Jonathan and the team
020 7935 3999


 Emma    Thursday 13 October 2016 at 08:05

Hi Leander,

Thank you for your kind words.

Regular customers of mine will already know about your lovely stores - Beige - not least because I've been telling them about them!

Going into a store - feeling gorgeous fabrics, seeing designer clothes, trying on different styles, having the pure shopping experience - should not just be the exclusive province of the tiny woman. Beige is now one of the few UK stores that remain that offers this experience for larger women.

If you appreciate this kind of thing, the best way to preserve it is to give it your custom.

I certainly wish Leander and Jonathan all the very best with their beautiful stores, and shall myself be visiting them to get my fix of plus-size fashion delight in future!

Kim P    Sunday 09 October 2016 at 14:35

 Post #484 

Subject: Anna Scholz Sample Sale

AS is having a sample sale on 1st November. Has anyone been to one before? I was wondering what it was like and whether the samples are in a range of sizes or just the smaller ones?

Any info greatly received!


 Emma    Thursday 13 October 2016 at 08:10

Hi Kim,

The best way to answer this question is to say that you should go!

These sales have been going for some years and are wildly popular!

Far from just supplying samples, they sell a huge variety of gorgeous Anna Scholz styles across her size range.

Get yourself a ticket and dash down to London -the Chandelier Building is very close to Neasden Junction railway station!


JENNIFER LUMER    Saturday 08 October 2016 at 21:08

 Post #483 

Subject: Good luck in future

Hi Emma
So sorry to hear you have had to close
Thank you for all your orders over the last years
I shall miss looking out for fabrics for you .
I wish you the best of luck and good health for the future




 Emma    Thursday 13 October 2016 at 11:41

Hi Jennifer,

Thank you so much for your kind words -and for your gorgeous scarves and jackets, which we sold for so many years, and loved so much.

You were our last UK producer - everything else we sold came from Europe -and that was our downfall to a degree.

I do wish you all the best for the future.

BTW : have you ever thought of selling your delightful Jennifer Lumer items directly to the customers?


Emma    Sunday 02 October 2016 at 05:33

 Post #482 

Subject: Our Last Supper

Last night we all got together to celebrate the life of Emma Plus.

We remembered all the funny incidents, the lovely customers (and, dare I say it, some less than lovely ones), the fashion, the disasters, and the triumphs.

We drank a lot of champagne, and, in true Emma Plus style, finished the whole thing off with an enormous trifle!



 Kim P    Thursday 06 October 2016 at 20:43

It is so lovely that you could all get together to celebrate all your hard work and success over the years. I hope everyone has managed to find new opportunities since the closure.

I also hope you can keep some kind of blog going Emma, you always have such a pulse on what is going on in Plus Size fashion. It would be great if we could all let each other know if we find any shops coming close to what Emma Plus offered in terms of fashion (not much chance I know!) if not service.


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