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EmmaWelcome to the Emma Plus Forum/Blog. It seems hard to believe that we have been going strong since January 2009! During this time we have been spreading the word about new developments, shop gossip, and our passion for the world of plus-size fashion. We post photographs, answer questions, try to solve problems, and provide useful information about special offers and exciting events.

For those who like stats... we have had well over 300 posts now, with over 50 generous testimonials from our customers (many of which we have collected on our 'Testimonials' page in the main part of the site). Because this Forum/Blog is unmoderated we also get attention from our 'friends' the spammers, with anything up to a staggering 1600 spam posts a day caught in our dastardly spam net – which usually makes quick work of them!

The Forum/Blog is split into separate pages for faster downloads. You can move through these pages by pressing the 'Prev' and 'Next' buttons at the foot of each one. In addition, we have provided quick access to posts on similar topics through the Topics Menu to the right. When making your post you will be invited to link it to one or more of these subjects.

The Forum/Blog's Search function (see just below) has been enhanced so that it now searches in the replies as well as the posts, and highlights the search terms in the results. If you know which post number you want, however, then simply type it into the 'Go to post number' function (below left)... and go straight there!

Contributing to the Forum/Blog couldn't be simpler. You don't need to pre-register or be an existing customer, and your post will usually appear instantly. All we ask is that you include your name and email address with your contribution. We will only use your email address if we need to contact you off-line about your posting – it will not be displayed on the site, sold on or used in our general marketing.

We want this section of our site to be fun, informative and entertaining, and offer a breath of fresh air to women across the country who have an interest in plus-size fashion. We hope you will contribute with your views and questions, as well as letting us help you celebrate your significant fashion moments with your photographs and stories.

We look forward to hearing about what rocks your plus-size fashion world!



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Emma    Sunday 07 August 2016 at 10:34

 Post #477 

Subject: Stock Clearance Event

Readers of this blog who know Emma Plus well may be surprised and delighted to discover that we are about to embark on a Clearance Sale.

Surprised, because we very rarely have Clearance Sales - I think that the last one we had was at least 5 years ago -and delighted because this news reflects the fact that there will be MASSIVE discounts on all sale stock.

The minimum reduction on Sale stock is 50% (however, most is in the region of 70%!), and even our new Autumn/Winter 16 stock is enjoying an introductory offer of 25% across the board.

The Clearance starts immediately, so it's really worth calling in.

Just my usual gentle reminder - we have one of the best air conditioning units known to womankind, and even on the hottest summer days, we have the technology to keep us cool as cucumbers!


Emma    Thursday 28 July 2016 at 13:58

 Post #476 

Subject: Our Sale

Well, it's that time of year again.....the time of the Great Emma Plus Summer Sale!

This year summer has come late, meaning that many gorgeous summer clothes that may usually have been sold in June are still gracing our rails. Since last month two things have changed: we now have a summer (with more to come by all accounts), and all this season's stock is at least 50% reduced.

What hasn't changed is the beauty of the clothes. Lovely vibrant colours of blue, pink, lilac and green in gorgeous natural fabrics and softly tailored shapes nestle together on our shop floor, awaiting the lucky women who will enter our cool, air-conditioned space and buy them in our Sale.

The Sale starts tomorrow morning (Friday 29th July) and Saturday, at 10am.

We look forward to seeing you in store!


 Kim P    Tuesday 02 August 2016 at 19:11

What a fantastic sale, I was so pleased I came into the shop on Saturday. So many really beautiful clothes at half price. I can't normally run to Sallie Sahne or Persona but with the reductions I was able to buy super items from these top designers. Thanks again for the wonderful service from you Emma, Anna and Kim.


 Emma    Wednesday 03 August 2016 at 13:11

Thanks, Kim!

Yes, I have to agree with you - it really has been an amazing sale so far this year!

We've actually got loads of fantastic stock, nearly all of which is now at least half price, and many items are 70% off. It's a rare situation, and I would advise anyone thinking of coming into Brighton to pop in and pick up some amazing bargains.

I think that now may also be a good time to remember that our store is beautifully air-conditioned, making it the perfect place to spend a cool hour or two!


Julie Campbell    Wednesday 15 June 2016 at 14:25

 Post #475 

Subject: Maxi dresses

I am interested in maxi dresses in almost any colour except blue. Are there many at this point in the season?


 Emma    Monday 11 July 2016 at 01:13

Hi Julie,

Thanks for your question -and so sorry for a tardy reply. I have been on holiday (to sunny Suffolk )!

There are a number of long dresses in stock at the moment, but a maxi dress is a very particular creature -it's more than just a long dress. It's a summer favourite -a pretty summer dress -of almost an 'evening ' style, yet it is completely 'daytime '. A good maxi dress says summer, it says easy -dressing, perhaps Boho, and maybe with a 1970s ethos.

At this moment we only have one such dress left in stock -and sadly it's predominantly blue! It's a gorgeous Exelle piece -empire line with a cowl neck, in a lovely slightly ethnic print.

I will be doing my buying for next summer within the next few weeks, and I am beginning to feel the gravitational pull of the maxi dress. I wouldn't be at all surprised if I see some gorgeous ones coming through for spring /summer 2017! Watch this space!


 Stylestatement    Saturday 06 August 2016 at 12:02

A number of great looking maxi dresses are available at www.luvyourcurves.co.uk
Give it a chance. Great collection


MICHELLE HEARN    Thursday 09 June 2016 at 00:19

 Post #474 

Subject: K J Brand trousers

Hi Emma Plus, Do you have available the K J Brand Waffle trousers in navy and black please - they are great, just wash and go! Many thanks, Michelle


 Emma    Friday 10 June 2016 at 12:49

Hi Michelle,

Thank you for your enquiry. Yes, we do indeed have some of these fantastic trousers, which are fast becoming our most popular style. They come in navy, black and white (there also was a grey, which has already sold out).

You don't say which size you were looking for? Do feel free to call the shop and we will sort some out for you. As always, our number is 01273327240.

A word of warning-these trousers do go very quickly. We're had several replenishments, and there may not be many left in stock with our supplier now, so it may be worth contacting us soon.


Andrea    Sunday 22 May 2016 at 23:31

 Post #472 

Subject: Our Focus Group Invitation

Hi there! :) We are 2 students from the London College of Fashion and we are working with a plus size German brand looking to enter the UK market. We are hosting a focus group this Thursday May 26 in a Central London location (SE1) to gather opinions from potential customers. There will be complementary wine and some snacks, as well as a lovely rooftop/terrace viewing overlooking the London Eye. Your opinions would be greatly appreciated! Please reply to this post if you would be interested


Helen Sheppard    Monday 09 May 2016 at 17:21

 Post #471 

Subject: Trying to find a jacket for my mother


Does anyone know where I can order a White Label jacket in Navy, size 16

On the label it says, White Label, coat quilt 3/4 barcode 001 2038201511 retails at £119.95 we saw this jacket in The Oxford Shirt Company in Burford near Oxford but they didn't have my mothers size
thank you Helen


 Emma    Tuesday 10 May 2016 at 19:11

Hi Helen,

Hmmmmm.....White Label -I'm not familiar with the range. Or, perhaps I should say that it sounds familiar, but I just can't place it. It's not a collection that we carry, I'm afraid.

I do hope that you find what your Mum is looking for. It's frustrating when you see something that is perfect, then you see that it isn't in your size!


Emma    Friday 15 April 2016 at 15:17

 Post #470 

Subject: Our Spring Range

I love this time of year-the birds twittering (there are sky larks over the field where I walk my dog every morning), the little baby rabbits scampering about (whilst I try to distract my dog's killer instincts), the trees budding with blossom....all our lovely clothes in the shop. Yes, it is truly a joy to be alive!

This year the colours are pink, cobalt blue, denim blue, lilac, greens (of all hues!), black and white, and silver. The silhouette is soft, the fabrics light and natural. Never have we had so much cotton and silk, and never have there been such a choice of lightweight fabrics. Bamboo is making its mark, as are sports fabrics that are as cool as cucumbers!

Everyone on our mailing list is entitled to have a £20 gift voucher subtracted from their purchase of clothing (not accessories, and not in conjunction with any other offer), so it's a very good time to come into our store!

For those who cannot travel into our store(or simply have other things to do), just a reminder that we are now selling online! Just click on the large pink square on the homepage of this website, or go into our 'Mail Order' page to visit our Shoptiques shop. It's always changing, so it's worth looking at it every now and again.


 Wonderful selection of clothes    Saturday 23 April 2016 at 13:02

Hi, I really enjoyed my visit to the shop yesterday and Kin and Anna were so helpful as always picking out items for me to try on. I am so pleased with my Tomo and Q'Neel dresses and KJ Brand cut offs, I am all ready for Summer just need the sun to shine now! Kim


 Emma    Sunday 24 April 2016 at 14:34

Hi Kim,

Thank you so much for your post, & kind words! I was sorry to have missed you yesterday! I'm glad that you liked the collection, and came away with some finds.

My only one regret is that I think that you have missed the best of the waistcoats this season -you know how quick you have to be to snap them up......;)


Emma    Thursday 03 March 2016 at 18:08

 Post #468 

Subject: Shoptiques.

For those of your who have been awaiting this news with bated breath, I can announce that we are officially now selling online.

It's quite odd to look at our clothes in the Shoptiques format-they have a host of rules that are necessary to make their website, which encompasses thousands of small boutiques, look cohesive and simple. We've had to carefully photograph our clothes from certain angles (front, side and back, naturally), crop the backgrounds off, remove extraneous accessories (it almost goes against my religion to picture a top without a scarf or necklace, for instance), and -worst of all-crop off part of our model's beautiful face. However, I think that the whole thing has been more than worth it.

We will be adding more and more products to our little shop as the weeks go by, and I hope that we will be able to offer a great service to those customers of ours who, either by preference or necessity, wish to buy their fashions online.

Our address within Shoptiques is: www.emmaplusonline.com


Emma    Monday 22 February 2016 at 08:53

 Post #467 

Subject: Shoptiques

The model has been recruited, the stock has been selected. Our shop has been turned into a part -time photographic studio. The photos have been taken, selected and edited. We are now on the starting block for a new way of trading.

I've been on record for years as having reservations about selling online -there are a number of disadvantages. In my opinion, there is simply no comparison with actually being able to come into a fashion shop, try everything on, and make an informed choice as to what to by.

''Being able to come into a fashion shop '' is a bit of a rub. Not everyone, at every time, is able to come into our little shop, here on the south coast of England. For these people, buying online is not a choice, but a necessity.

However, there has been an enormous growth in the other kind of online shopping -people who DO choose to shop this way, simply because they enjoy it. Sitting at home, (perhaps furtively ) at work, or sipping coffee in a café, browsing the Internet for something gorgeous for the weekend -it's the modern way of life.

Luckily, many of my initial objections to selling online appear to have been met by the American website, Shoptiques. It's a company that really knows it's stuff. It deals exclusively with small boutiques like ourselves, and provides the practical solutions that allow us to maintain the exclusivity, quality and choice that we feel is so important.

I'm very excited about it, and really hope that it works for us. Diversity and equality of opportunity in the world of fashion is something that we are passionate about. Shoptiques should help us enable more women access to better and more fitting fashion, no matter where they are, or how they choose to shop.

I will keep you posted as to when we go live!


Emma    Friday 05 February 2016 at 20:05

 Post #466 

Subject: Lighting up Church Street

If any of our locally -based customers were passing by our shop either today or over the weekend, they may have a bit of a surprise by what is in our window.

A company specialising in transparent LED screens, SIS Digital, has lent us the use of one of their amazing screens at the moment.

It is a fantastic way to showcase a store, and I'm certain that it's the future of store display.

It looks beautiful by day, but after dark it looks quite magical. ....


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