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Here are all the posts in our Forum/Blog on the topic of Customers: height...

susan mitton    Friday 02 May 2014 at 10:03

 Post #397 



 
Subject: help please

 
hi are you still open on Saturdays? also do you have clothes size 26/28 for a wedding I am 5 ft 10 and would like a trouser suit if possible hope to come down tomorrow thank you Susan

 

 Emma    Saturday 03 May 2014 at 18:20

 
Hi Susan,

So sorry I didn't pick up this message yesterday! I've had a little time off, so I don't know whether or not you made it into the shop today....

However, for the benefit of others reading the forum: yes, we are open on Saturdays, between 10am and 5pm. Anyone coming in before 11am on a Saturday, parking in the Theatre Car Park (right next door to our shop) & spending over £100 in Emma Plus wins two precious prizes. The first (by coming into Brighton before 11am on a Saturday) guarantees a lovely free and easy transit through town and a space in the car park (both of which can get congested on Saturday as the day goes on). The second prize is a voucher for two hours' free parking....what's not to like?

Our shop is also a stone's throw from the railway station and bus stops.

The other great news is that our stock-in-trade is wedding outfits, and most of our ranges are stocked in your size. This is a very good time of year to come, & this season's colours are gorgeous.

 

Emma    Tuesday 02 April 2013 at 17:22

 Post #346 



 
Subject: Idealism

I was going through the airport duty free section when I noticed an advertisement for a new type of foundation. I had wandered into the cosmetics department, looking for some top-ups for my make-up bag. It pleased me greatly to see this new formulation, which offered what seemed an almost limitless number of different shades. Gone are the days, it seems, when there were only three or four shades of human skin that warranted matching make-up. A few years ago only some lucky women were ‘worth that’ it seemed.

However, I have always known that, whatever the range, even if there are a thousand different shades of foundation on offer, I will need to have either colour number 1 (the absolute palest) in the winter, or number 2 (after I have a particularly impressive tan at the end of the summer). Yes, I really am that deathly pale!

I think it is a generally accepted fact that any skin looks a bit better with a bit of melanin in it, but I am happy to accept my ‘shortcomings’, just as I accept the fact that I do not have a waist. When I was younger, I was annoyed with my faults, but I have long ‘forgiven’ my body for not being exactly what I would like it to be.

I remember listening to a record as a child that suggested that the world would be a much better place if it comprised ‘one big melting pot, turning out coffee-coloured people by the score’. I was appalled. Of course, if there were such a scenario, then I (and my snow-white legs) would personally have a lot to gain, but I felt, even as a young child, that the world would be greatly impoverished in the process.

It seems to me that there are forces always at work that try to cajole us either into all being the same or into feeling ashamed or inferior because of our diversity. Women with whiter than white skin like mine often slap on layers of self-tan, even while some of our sisters bleach their skin to try to achieve that elusive café-au-lait beauty. Some women try to straighten their hair, and, for hundreds of years, some have squeezed their figures with corsets in the course of giving themselves the required body shape.

Actually, I think these forces are very strong, have always been there, and are probably more powerful today than they have ever been. We are continually subliminally (and sometimes not so subliminally) told we have to have one type of hair, to be a certain age, a particular height, a type of body shape, no more than a maximum weight, and yes, a certain shade of skin. If you are any different from this then you are a failure, and you cannot ever achieve beauty.

Maybe it’s just because I am a contrary type of gal, or perhaps it is because I have never personally fitted into to these ‘ideals’, that I have never accepted them. Or maybe it’s because I have observed that they have absolutely nothing to do with actual beauty. They are just a form of bullying. If you don’t believe me, I can prove it... Just sit in a coffee shop and watch the people going past. Look at their faces, their bodies, and their general appearance. Men and women; I defy you to really try to tell me that it is only those who fit into the accepted cultural norms of attractiveness (those rules about height and weight, colouring, body shape etc.) who are beautiful.

I refuse to feel badly about myself, just because my legs could be used as beacons, warning sailors not to crash on the rocks. Nor do I feel particularly ashamed because my measurements are more or less all the same - all the way down my body - so that I am always in danger of my skirt falling around my ankles.

When women come into my shop I often see a strange phenomenon. I see beautiful women dressing as if they think they are plain. When you talk to these customers they often say that they strongly believe that they are not attractive. It seems odd, because it’s hard to understand how they can avoid having noticed how lovely they look. Don’t they have a mirror? I cannot always change their point of view, but, by golly, I can provide them with the clothes they need to dress to their best.

I strongly believe in the beauty of the diversity of human beings. No matter how strongly the forces that try to shape us all in the same mould (and try to make us feel inferior if we don’t ‘shape up’) press down on us, I will do my best to make my store a haven from those pressures.

It’s my belief that is what a plus-size store should be. Because if it isn’t about this, what on earth is it for?

 

 Kim P    Thursday 04 April 2013 at 16:31

 
Well said Emma!

BTW, those two lovely grey dresses I bought for work are a great success. Had several compliments and I am so pleased I was lucky to be able to get them both. Thank you!

 

 Emma    Friday 05 April 2013 at 11:08

 
Thanks, Kim!

You looked fab in those dresses: so glad you got them!

Looking forward to seeing you on the ASD!?

 

 Kim P    Wednesday 10 April 2013 at 18:06

 
Sadly can't now do the ASD but our conference is in Brighton again this June so will be sure to pop in then!

 

Emma    Monday 28 November 2011 at 17:40

 Post #257 



 
Subject: Shrinkage

I was channel hopping one night recently when I happened to turn on a popular TV soap, which I don’t normally watch. I was arrested by the face of an actress, who seemed extremely familiar. It appeared to be an acquaintance of mine. The thing was, I knew this television-woman couldn’t be the one whom I knew, because the actress on screen was a completely different size.

A few weeks later, I bumped into my acquaintance, and she confirmed that it had indeed been her that had starred in this episode (I hadn’t realised until then that she worked as an actress). I have to admit I was shocked, because the woman in front of me then was about five feet tall, and a size eight or ten, whereas the woman I had seen on the screen was probably five foot eight and a size sixteen. I know that the camera adds a stone of weight, but this was ridiculous. What on earth could have caused this temporary morphing from a petite person into an average-sized one? After mulling it over for a few moments, I was driven to one conclusion: all the actors on the soap were tiny, making this woman look much bigger in comparison. I couldn’t help wondering; did they have to build a special set to accommodate all those teenie-weenies…?

This is just one example of how size is a highly comparative issue, and I’m not sure if any of us really understands just how much this matters. When I was a schoolgirl, growing up in the seventies, I was huge. As a five-foot-eight and a half (the half was very important) size sixteen, with (shock, horror!) size seven-and-a-half feet, sixteen-year old, I stood out as a one of a kind. If you don’t believe me, I still have the school photograph to prove it. The picture shows our whole school year... Teenagers are lined up in three rows, in all their glorious nineteen-seventies bad hair and unflattering acrylic clothing: boys and girls looking strangely similar. And there am I, head and shoulders taller, and twice as wide as everyone else, towering like Shrek over the whole proceedings.

I often think of this scene as I drive past our local school in the mornings. There are many taller girls nowadays (we have been growing a centimeter taller every decade since the war), and a lot more generally larger and heavier people. A size 16 sixteen-year-old really is nothing to write home about now. Today, I can walk into every shoe shop and buy what I want (something I could only dream about when I was younger).

A similar thing happens in our shop every day. Women often ask me if we have flattering mirrors, because they feel they look so much slimmer. Obviously, one should take into account the effects of our beautiful clothes and fabulous styling (!), but it cannot be ignored that our shop is a plus-size space. The vast majority of people entering are larger people. Really, anyone below a size 20 looks child-sized; it's the ‘mainstream’ sized people who are out of scale - should they enter our portals.

This week the latest figures showed that a quarter of the women in our country are plus-sized (even though our TV programmes still don’t reflect this reality), and this is not something that is going to go away anytime soon. Whatever you feel about this, the reality is that we larger people are gaining in numbers all the time, and this is going to have a profound effect on how we look and feel, and how others view us. The world has changed, and is continuing to do so.

 

 Victoria Hollis    Tuesday 06 December 2011 at 21:49

 
I read this once again laughing Em

I was the 5.9 shoe size 8 and size 20 wearing 16 year old. Looking through all my school pictures I was the girl in the back row with the boys while all my petite classmates were in front.

Size is so much a matter of perception. A good example of this was Natalie Cassidy the eastenders actress I saw at the curves in couture show. To me she seemed tiny and delicate. In the press shes been battered for weight gain of late.

You can see how so many women end up hating themselves because they dont fit the so perfect shape being paraded in the press.

 

 Emma    Tuesday 06 December 2011 at 23:24

 
Hi Tori-

At the risk of sounding a bit paranoid, it does almost seem that there is a conspiracy in the media to pretend that we (as a population) are all tiny. Yet in fact we are as a nation are getting bigger and bigger.

I don't think I am alone in not feeling as large as I did years ago, because I know from personal experience that my customers are demanding and expecting a fashion-forward look more than ever before. I feel certain this is due to the normalising effect of the increase in our numbers.

All we need now is for the fashion industry to truly reflect this new reality....

 

Emma    Thursday 02 December 2010 at 20:49

 Post #177 



 
Subject: Who wants to be a model?

I have been ‘away from my desk’ again... not playing truant, but suffering from another health problem that has necessitated yet another operation. It does seem like déjà vu, because I was in almost exactly the same situation this time last year, and was convalescing then as now during the ‘winter wonderland’ of a beautiful snow-bound England. Let’s face it (as some teachers may confirm), if you have to have some time off in the winter, it’s very lucky for it to coincide with the snow. One is able to enjoy the beauty of the seasonal weather without the worry of travelling anywhere in it!

One of the lovely things about being at home these days is the possibilities the internet provides for information and entertainment. I have been visiting my favourite sites, looking at the latest news and comment in the ‘on-line plus-size community’. There are a number of very interesting sites, like, for instance, Anna Scholz’s fascinating blog (www.blog.annascholz.com). I’m always interested to read what Anna has to say: she must surely be at the centre of the British plus-size fashion world.

Another site that I really like is called ‘Plus-Size Tall’ (www.plus-size-tall.com). I admire the support that these people give to the cause of plus-size and taller-fitting clothing. At the moment they have introduced a very exciting new competition, looking for a new plus-size model. The winning woman will be offered a trip to Las Vegas in February 2011, where she will ‘hit the catwalk’ at the Curvy Revolution, the world’s biggest plus-size fashion convention.

I am often asked by various organisations (usually TV companies) to mention to my customers some kind of competition or search for a larger woman who can take part in something-or-other. In general I take these searches with a pinch of salt; not all actually present a real, positive opportunity for larger women. However, in this case, I think what is on offer is a fantastic, exciting event for some lucky women. And most importantly, it is being run by a really good, genuine organisation that is truly interested in larger women’s fashion.

I hope that if someone reading my blog knows anyone who would be interested, they may mention it to them. I think it would be great fun, and I would love to hear the outcome!

 

Yvonne    Friday 23 July 2010 at 16:40

 Post #147 



 
Subject: Visit to your store

 
Hi Emma,

I was in your store yesterday and loved it, I was the Scottish girl who loved purple. I absolutely love the top that i purchased it was perfect for flying home last night.

I would love a couple of dresses for the summer, but most i have seen are maxi dresses which being 5ft3 are not ideal. Any suggestions?

P.S. thanks for your help yesterday, fancy opening a branch up here?

 

 Emma    Saturday 24 July 2010 at 12:08

 
Hi Yvonne

Thank you for your lovely post! It was great to meet you yesterday.

Your question about summer dresses is an interesting one. I would suggest that a woman like yourself should consider the current fashion of 'short dress/long top' with leggings.

There were quite a few examples of this style around this summer (as you know, it's now a little late in the season to find summer dresses), and there will be more coming in for the winter collections.

These are usually jersey, but can be made of any fabric - including knits in the winter. They are normally knee-length, and many of them have a somewhat high waist. Care should be taken not to get them too baggy and shapeless, or the body will look disproportionate when this top is teamed with close-fitting leggings on the bottom half.

This is a great look for tall women and shorter women alike, as the trouser or legging shapes can be tweaked to alter the silhouette for different bodies. Don't be put off the idea of this style... when you get used to the slightly different look, you'll grow to love it.

The other thing I would suggest is not necessarily to dismiss the maxi-dress for the shorter woman. If it is shapely, if the proportions are right (and there are so many different permutations that it may take some time to get the correct one), and if the dress is shortened to a flattering length, this look can appear to lengthen the body, creating a sleeker look.

 

Emma    Friday 16 April 2010 at 18:07

 Post #131 



 
Subject: Gorgeous!

Hi Emma

It was lovely to see you back today, collecting your alterations. Thank you so much for letting us show this picture of you looking lovely in your new Anna Scholz dress.

An expert eye may be able to see that we have adapted the fit of it (and made a tiny tweak to the design of the sleeves) to suit your petite frame...

 

Emma    Monday 22 March 2010 at 23:21

 Post #125 



 
Subject: Fit for life

Many women I know tell me that they have items in their wardrobe which they like the look of, but for some mysterious reason never wear. Very often these are lovely clothes, in beautiful colours, fashionable styles and sumptuous fabrics, which they have owned for years. Yet every time they are put on, they are taken straight back off again.

There may be many reasons for this: the colour might not be correct for the owner’s skin tone, they may be too hot or too heavy to wear. Conversely, they may be too flimsy and revealing. Or the owner may be sensitive to the fabric and start to feel that tell-tale prickle on their skin as soon as the garment is slipped on.

However, the most common reason for ‘rejected garment syndrome’ is fit. Or perhaps I should say, lack of fit.

You know when something doesn’t fit you well. In a nutshell, you don’t feel good in it. It tends to accentuate your bad features, whilst not making the best of your sylph-like areas. You look larger, less chic, less graceful and less sassy when you are wearing an ill-fitting garment.

Bad fitting is probably the number-one problem in the large-size market today. In the past, just getting lovely clothes in our size range was the big issue, but now (if you are prepared to put in the leg-work), with the advent of so many fantastic new ranges, it is possible to find absolutely gorgeous clothes to suit any body shape and skin tone.

However, fit is a perennial problem. It is so difficult for most women to find clothing that really fits them well, it’s possible for them to get very frustrated. With all the advances made in our industry, why-oh-why can’t they simply get the fit right?

Regular readers of this blog will probably find themselves anticipating what I am going to say, which I fear is along the same lines as what I am always saying: this is a very complex subject because women are very diverse in their physicality. We are not all the same, and with larger women, our differences are exaggerated.

When you think about it, it's fairly obvious that it is not up to the manufacturer to produce garments that automatically fit all of us, all of the time. That's clearly never going to happen! With each of us being such a different size and shape, it is not possible. If a garment actually fits us straight off (and it happens to be something we like), then we are happy and lucky. Otherwise the item will have to be made to fit.

The best a really good designer collection can do is sort out its own fit, so that their customers know where they are. A collection like, for instance, the Irish company, Personal Choice, is very reliable with fit. I would call it ‘spot on’ for an average-height woman, who has a well-proportioned frame. This can be contrasted with, for example, the Italian collection, Elena Miro, which tends to be a little small for its size, especially on the bottom half. But once you know of the fit, you can tell what to expect and what size to seek out. The trick is not to get too hung up on the size as it is marked on the label. After all, if it fits, why would it matter if you take a larger size in this particular collection?

So say you have sorted out your size in one of these ranges. You may find that in a certain style, you take a Personal Choice size 26 skirt. That is to say, in order to get this skirt on, this is the size you will take. But does it actually fit?

What is a fit? Is there a regulation tightness or looseness that constitutes ‘fitting’? Where does the hang of the garment come into it? Do all parts of the garment have to fit the same? Do all fabrics need the same kind of fit? What are the aesthetic requirements of a fit, and are practical concerns a priority? What is the psychology of a good fit?

Fitting is an art, not a science. It takes patience, observation and an open mind. When it comes to fit, fixed ideas will not help the process of getting it right.

It’s good to start with practical issues, which do indeed take priority. When you are talking about the physical requirements of fit, it is important to think how the garment is expected to perform. For instance, with larger women there are particular issues with movement. When we bend or alter position, our bodies - which are softer and have a far more flexible shape - will need extra fabric or stretch to accommodate this. During movement, fabric can be drawn over our bodies to a greater degree. If, for example, a size 8 woman wearing a knee-length skirt sits down, her skirt may still be knee length. If, however, a size 30 woman wearing a knee-length skirt sits down, she may - to her alarm - find her skirt disappearing like a blind being pulled up. However good her legs look, this may well be the last time she chooses to wear a skirt this short, and she may find herself deciding to remain standing on the train all the way home!

Stretch fabrics react completely differently to static fabrics, and bias-cut garments have a different character - offering a different type of flexibility: so-called ‘mechanical stretch’. Thicker, more textured fabrics can often take a tighter fit than fine, shiny or clingy ones. A good fitter will automatically alter stretch and bias fabrics in different ways to other fabrics, and will always keep the look of different weights, textures and surface effects in mind.

But it is with the aesthetics of fit that things really start to get complicated. If I were to be simplistic about it, I would say that we are back to our old friends diversion and concealment. If there is one ‘problem’ area that we are particularly sensitive about, then the fabric should be slightly looser there. This means that the fabric can flow loosely, not describing the body shape too fully. If there is an area of the body that one is particularly pleased with, or is rather smaller than is proportional, this can have a slightly tighter cut of fabric, drawing the eye toward it, and revealing the shape in more detail.

Women with a firm, toned figure, and/or young women, may well have a different aesthetic. Self-confidence and a well-proportioned shape may do away with the need to disguise areas, and will lead a closer fit being sought.

For the rest of us, we rely on a little subterfuge. For example, I, as an apple shape, may want to have tops that are not too tight across the tummy. Yet I could go for a really close-fitting pair of trousers. But it is not as simple as just buying a large blouse and a smaller pair of trousers. If I bought a blouse large enough to flow effortlessly across my ample tummy, it would be too large on the bust and shoulders. And if I bought a trouser that was tight enough on my legs, I almost certainly would never be able to do it up around the waist. And I don’t want shapeless garments: even the areas of looseness should have a defined, feminine form.

This, in a nutshell, is why we do so many alterations in our store. In order to get the perfect look, and something that is practical and comfortable, we have to alter most garments to fit their individual owners perfectly.

So going back to your size 26 Personal Choice skirt... Does it actually fit you? Is the waist a little tight (the waistband may need some attention)? Are the hips somewhat wide? Would they benefit from shaping to fit your slightly narrower hips? Would the length be correct with the shoes you had in mind?

If you were buying this skirt from us, we would not want you to leave the store without having these issues attended to by our alteration service.

Some people are daunted by the idea of all these alterations, yet they can be the making of a garment, turning it into the wonderful wardrobe staple that you really look and feel fabulous in.

So it may be worth looking at that rejected garment in the wardrobe, and thinking about seeking out a good alteration service. It really could make all the difference...!

 

 Kim P    Thursday 25 March 2010 at 20:31

 
Hi Emma, we have become so used to accepting poor service and "it will do" clothing from other retailers that you are having to point out the benefits of wearing clothes that fit properly. Would seem obvious but I suspect a quick rummage through our wardrobes will suggest otherwise!

 

 Emma    Thursday 25 March 2010 at 23:23

 
Hi Kim

How right you are! The other thing that I think has happened is that we have forgotten that clothes are manufactured items which are supposed to be made to fit us, not the other way round!

When we as larger people find that clothes don't fit, we often blame ourselves, which is barmy if you think about it!

 

Carole Coleman    Wednesday 17 March 2010 at 11:29

 Post #123 



 
Subject: Height

 
Hello Emma,
I have just come across your website and look forward to visiting your shop. My problem when shopping is that I am a 20/22 but only 5ft 2'' and find nothing fits properly. Trousers often loose there shape when taken up or sleeves too long! Do you cater for this problem? I live in Kent and would like some idea of your price range before travelling please.
Thank you
Carole

 

 Emma    Wednesday 17 March 2010 at 17:53

Hello Carole

Thank you for your enquiry, which touches on something often asked about by customers... height.

It's a vexed question, because designer clothes tend to be European and the Europeans tend to be taller than us! Most (but not all) of our clothes are cut for the taller woman, yet many of our customers are petite.

One of the solutions to this problem is with our buying. When we select items for the next season we always bear the smaller woman in mind, and choose styles (like, for instance, the neat, fitted jackets from Elena Miro or Personal Choice, as pictured). The proportions of this look are particularly good on the shorter woman.

However, the main way we solve the problem is with our fitting service. Once a customer has selected something they are interested in, we fit it to them. Typically, this involves more than just shortening. You are so right to observe that items that are simply made shorter can be very out of shape. Usually items have to be properly tailored to the smaller frame - so shoulders are reduced and jacket waists lifted. Trouser legs would have to have the leg shape properly adapted. Usually we would not charge for this service, and the items are sent on by post, again usually without charge. Many customers tell us that this service is the best thing ever, and a complete revelation to them! It's what brings women back to us time and time again - because it is so good to know that something fits you perfectly.

It's worth mentioning that we are a designer store - and our prices reflect this. We have quite a wide price-point, however, but it is generally higher than high-street stores. So, for example, we would normally start our trousers at about GBP70, but beautiful designer jackets can be GBP200 or more.
 

Natalie    Monday 06 July 2009 at 20:54

 Post #60 



 
Subject: Tall lady

 
Hi Emma,
I first posted back in February (No. 8). I've now lost 2 stone, with only 4 weeks to go until the wedding. If I let you know my measurements could you plase give me an idea of the sorts of dresses, skirts and tops/ or trousers and tops which are summery you have in stock?

 

 Emma    Tuesday 07 July 2009 at 16:32

 
Hi Natalie

Congratulations on your wonderful achievement! I’m so glad that you have been able to slim down!

We’re always happy to help with advice about stock holding. I think it would be a fab idea to have a bit of a chat on the telephone about what it is that you are particularly looking for. Our number is 01273 327240. When we have identified what you would really like, we could email you photographs - which is very convenient!

As you can imagine the season is drawing to a close right now, and things are selling through by the day. Generally, it’s advisable for you to get into the shop as soon as you are able so that you can have a good trying on session. It’s always sad to find that you have fallen in love with something, yet just get pipped at the post by someone who gets in here before you!

Don’t worry if you are still losing - we can usually find an outfit that fits you now, then alter it in the last week or two before the event, so that you have a stress-free perfect fit on the day!

Hope to see or hear from you soon...

 

Natalie    Saturday 14 February 2009 at 19:15

 Post #8 



 
Subject: Tall Lady

 
Hi,
I'm a tall lady, 40 years old, 6ft 1'' but the downside being I'm about a size 26. I am hoping to shed some weight for a wedding I'm going to in August, but miracles don't happen so suspect I may be down to say a 22/24 if I'm lucky. My query is do you do longer lengths in dresses as I live in trousers and tops which I mix and match from various shops but I'd love a dress not too fitted but suitable for a wedding, not black but colourful. Am I asking too much?

 

 Emma    Sunday 15 February 2009 at 18:17

Hi Natalie

Congratulations - you have stumbled across a business that takes your needs extremely seriously, and works tirelessly for the taller woman! This is partly because we have so many tall customers, but also perhaps because we happen to be tall ourselves.

Listening to what you want, my best advice is for you to try to get into the shop as soon as possible, or phone us on 01273 327240 and have a chat. This is because we have had some items in this week that may be just what you want, but they are selling extremely quickly.

Size 26 is our medium/large size - virtually the average size we work to, so it is not normally any problem.

We do take great pride in finding items in the correct length for the vertically blessed. For example, we had a customer visit the store just the other day who was bemoaning the fact that she could never get trousers long enough. Her inside leg was 34''. My colleague Jaq and I smiled smugly, casually fetched a pair of our longest jeans and measured the inside leg. It was 37''. The customer, a young woman, squealed with glee. 'Oh, I could wear out the bottoms of those, like everyone else does. I've always wanted to do that!'

Anyway, I digress. Back to the dress situation. There are so many things that have to be right about a dress. For us it has to be fashionable, beautiful, must work on the larger woman and has to be available in our entire size range. This, added to the rarity of getting the longer length, makes for a particularly tricky hunt.

However, it is easier in the summer season than in the winter, and we have succeeded in getting some absolutely gorgeous dresses. I will describe them to you as best I can...

We have had four full-length Anna Scholz dress styles come into stock this week. There is a V-neck dress, which is available in a kind of coral/burned orange floral pattern (as illustrated), and a black, white and grey pattern. There is also a rouched dress, with a kind of boob-tube at the top (with practical shoulder straps, obviously), with soft gathers falling to the ground - also available in these two fabrics. Both dresses have jackets available to go with them and are more than suitable for a fashion-conscious younger woman.

The other dress is from Sallie Sahne, and is a similar design to the Anna Scholz boob-tube dress (with slightly more substantial shoulder straps), in a gorgeous deep lilac blue or black. I would suggest that if you were able to come into the store, now would be an excellent time to do so, because these dresses will sell out quickly. We small independent shops have a rather cruel habit of deliberately under-buying, thus creating a competitive buzz about what we have. This is great for us, but it does mean that we will not be expecting to see these dresses in the store in the summer. They’ll be long gone. In fact, although they only came in on Friday, we sold three of them on Saturday, and, because they are specially made to order for us, we will, in all probability, not be able to re-order them.

One thing I would beg of you... please don’t put off buying your outfit in the hope of losing weight! It can be a dangerous strategy that often backfires. This is because the pressure to lose weight and find a lovely outfit (which is difficult at the best of times) can combine to make the whole experience very stressful, and can lead to a mad dash to find an outfit in the week before the wedding. We normally suggest that you find an outfit that fits you now, buy it and put it in your wardrobe. As the event nears you can bring it back to the shop and then have it fitted to your new slimmer self, free of charge and free of pressure!
 

 Natalie    Monday 23 February 2009 at 15:11

 
Dear Emma,
Many thanks for your lovely long reply. I feel so much better knowing that you can cater for me. Your 2nd paragraph regarding ringing you and visiting asap and your last sentence saying I can have it altered nearer the time is fantastic. I have started to make some progress on the dieting lark 4lbs off since my posting to you, but like you say it's the real world and things may stop or slow down. I try not to buy smaller sizes to slim into so your business sounds fabulous and I will visit very soon. Many Thanks - Natalie

 
 

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