Emma Plus Forum/Blog        


Go to post number 
Search 
Posts per page 

 
Here are all the posts in our Forum/Blog on the topic of Clothing: casual...

Emma    Saturday 21 July 2012 at 10:40

 Post #303 



 
Subject: Spring/Summer buying...

It’s that time of year again... buying time! It’s a time for excitement, planning, anticipation... but also a time for reflection. What, if anything, have I learned from the summer of 2012 that I can take with me when I am purchasing the collection for Spring/Summer 2013?

Well, the elephant in the corner does appear to be the weather. For about three years now, in early summer, periods of lovely sunshine have been few and far between. Situated above the jet-stream (rather than the usual position of below it), the UK has been colder, wetter and windier, at least until mid-year. Things often seem to warm up only later on in the summer.

So I was thinking about the criteria I need to consider when I am doing my buying for next year. Of course, there are many of the same issues that we always have, and will continue to think about (probably) for ever more. For example, I will be thinking about summer weddings.

As long as there are human beings, there will be love - and if there is love, there will be summer weddings! Weddings are easy to buy for. Yes, I have to use every ounce of my experience and knowledge to source items that fit and suit my customers. But other than that, buying for weddings is a no-brainer. No-one is silly or wise enough to second-guess the weather when buying an outfit to wear to a summer wedding. The fact is, regardless of how the rest of the year has been, it’s always going to be sunny on that one special day! And, in any case, you are going to wear that gorgeous outfit come what may!

For weddings, it's pretty, colourful, comfortable and suitable outfits, in ‘this season’s’ colours and styles, that my customers are looking for. Obviously the first range to look at for this kind of thing is Anna Scholz.

Then there is work-wear. Again, this tends to be largely eternal to what's going on in the atmosphere. Women are involved in every profession, and each has its own sartorial rules. However, most occupations these days do not have a proper dress-code. Most women wear smart-ish everyday clothes to work. So when I talk about ‘work-wear’ in particular, I’m talking about the kind of clothing you would only wear to work. Suits, mainly, or smart jackets and dresses. Again, this is a no-brainer. The environment in the average British office hasn’t really changed all the time that I have been in this profession. So buying it is all about finding out about the latest styles, fabrics and colours, and sourcing some great, invaluable items. I’ll be rifling through the Marina Rinaldi collection for the lion’s share of this kind of garment.

No sea-changes there then. So what will be different next summer? I think it will be the ‘everyday’ clothes that will be subtly different. In my opinion, many women will - either consciously or subconsciously - be looking at those items that they find have been the most useful during our recent wet summers, and will want to wear more of the same.

We have been selling lightweight trousers very well recently. And no wonder, because - during odd weather - it is very difficult to know what to wear, and a good pair of summer trousers, teamed with a great little jacket and lightweight top, is so useful. It also side-steps the vexed question of whether or not to wear tights! When rain is falling from the sky, it feels wrong to splash through puddles with bare legs (and, er... sandals?). Yet to wear tights and proper shoes, or boots, looks so wintry and feels so hot. A light pair of trousers worn with sandals or summer shoes is just the ticket in these situations.

I shall be looking to collections like Brand (who do super ultra-cool trousers), NP (whose trouser expertise is second-to-none), Verpass (who always have great trousers), and various other ranges to help me with the great summer trews.

A good lightweight casual jacket is a very useful thing in this weather. You know the kind of thing: neat and shapely, perhaps in an interesting colour or fabric, and made of stretch cotton. If you get caught out in a very heavy shower, it won’t keep you dry (we’re not talking about rainwear here), but at the same time it will not be ruined. And the rest of the time it looks flattering and feels summery and comfortable. It’s so useful you will not take it off when you come inside, and most of the time it will be great for outdoors, too. You put it on and you are good to go. Personally, I just adore Elena Miro's little jackets (see picture, right), so I will go hot-foot to their showroom and snuffle them out.

Underneath that jacket you will need a lightweight top. Colourful, with a bit of femininity, and cool - made from a practical, washable fabric. It will have to have a sleeve, because you may well have to take your jacket off when the going gets hot (which it could do; even in the rain it can feel uncomfortably warm).

Of course, a must-have is a jolly good raincoat. While we have been having all this wind, an umbrella offers little or no protection from the downpour. It really isn’t good enough if we are going to be getting repeated rain to have an old sports coat, or dog-walking raincoat that shows a sorry face. Nowadays, we may find a lot of use for a summer raincoat, and it had better look the part - and earn its keep.

Lastly, I have to remember that (hush, because I am whispering this now), it is actually possible that we will indeed have a long, beautiful, sunny summer next year. I have to be prepared for this, too.

This is the joy - and the challenge - of fashion!

 

Emma    Thursday 03 November 2011 at 16:05

 Post #251 



 
Subject: Dark energy

I was chatting to a lady today about how much black we wear, and in that kind of vague, fashion-brained way that things reverberate in one’s head, the conversation seemed to resonate with something I had heard in a programme on TV. It was a science programme, and it revealed that there was an enormous amount of ‘dark matter’ in the universe: it’s unseen, and went unnoticed for a very long time; no-one really knows what it’s there for, or really understands it, but it is pervasive. It influences everything, and our cosmos would be a completely different place without it. How very like the ‘dark matter’ within my own wardrobe!

Working in fashion, as I do, I find that over the years I have accumulated just about every ‘must have’ item of black clothing (and then some). I’ll tell you a fashion secret that we all know, but which is never alluded to by the fashion writers: not everyone has the time, space nor money to have all these ‘must have’ pieces! However, each item is extremely useful, and ultimately no-one regrets investing their money this way.

For instance, I would always recommend that you have a smart pair of black trousers for daytime. You know the kind of thing... crisp, tailored black trousers which, for instance, can be worn with a contrasting jacket for a job interview.... or teamed with a fashionable blouse to go out to lunch or a work meeting. This is the kind of trouser that is kept ‘for best’ and should last years. There are women out there who can rock the ‘crisp white shirt, gold necklace, smart shoes, handbag and black tailored trouser’ look, and it will take them anywhere!

Then, of course, there are ‘evening’ trousers. These could be any interesting, pretty, occasional trousers. They could be a fluid jersey, velvet, satin - even brocade - as long as they are cool and comfortable. It’s a terrible mistake to buy clothes so smart that they are actually uncomfortable.

Then you have the casual black trousers (dear me, who knew we needed so many pairs!). They may be really casual (black denim, say), or a step up - perhaps a stretch viscose mix with a bit of smart-casual style. Or even ‘leggings’...

Then we move on to dresses. These could hardly be described as ‘must have’ items, because so many larger women have to learn to live without them - as they are difficult to find. A good, plainish black day dress is a fantastic item. It could be worn to work on its own, or under a work jacket. It could be teamed with a smart jacket for a wedding, or it can be worn under a super-smart little jacket for Ascot - or a hundred other summer (or winter) events. It’s a wonderful foil for a superb piece of jewellery or pretty scarf.

This is not to leave out the ‘little black dress’, which is all about eveningwear. A good black evening dress comes in many incarnations - from the full-on ball gown to the minimal base over which a beautiful jacket shimmers.

Obviously, we all need a tailored black day jacket (obviously!). This could be a blazer or a traditional suiting jacket. Then there is the smart evening jacket. I know we don’t all really need one of these in order to live, but life is so much easier if you have one! Popped over a little cami, and teamed with the aforesaid black evening trousers, you are good to go at a minute’s notice.

These black items nestle quietly in my wardrobe. They are not the show-stoppers, and (for me at least) lacking in colour, they are always in the background of my look. When I am seeking out the ‘outfit du jour’, I don’t usually notice them; I’m thinking about my coloured pieces. The black supporting acts are just there. They are understated, and their utility and excellence are just taken as a given. Yet they provide my wardrobe with enough ‘dark energy’ to look smart at a minute’s notice, and without any stress. They may not be screamers, but they are vital and pervasive.

 

 Victoria Hollis    Thursday 10 November 2011 at 16:52

 
I read this with interest as I'm sure with many ladies I have a lot of black in my wardrobe. I went through a phase in my late teens/early twenties when all of my wardrobe was black as I had such poor self esteem I wanted to hide into the background.

Not so anymore lol I have a number of black items which I call into service to act as a foil to the large number of brights I have. I also have a love for prints which mix black with brights for example Anna Scholz's lumencent leopard print of a few years ago to this seasons stunning snake print items.

I refuse to restrict myself any longer. With my cool colouring pastels look dreadful on me I need stark clolours.

So (hoping to get a heads up here lol) what kind of prints can we look forward to S/S 2012 Emma?

 

 Emma    Thursday 10 November 2011 at 17:42

Hi Tori!

Thanks for your question, and thanks for, as always, really understanding what I was trying to get at with my piece: the fact that we all wear black items, but they don't have to rule our lives!

Sometimes, it seems that we larger women can go to either one extreme or another.... we drape ourselves in acres of black, or we can rebel against it, and wear no black at all!

Yet the best course is to use black for what it does best....as you say, as a wonderful foil with which to set off colourful or printed garments.

When I do my buying, (I have to admit) I do tend to buy a lot of colour, but mainly in plain fabrics. It's not that I don't like pattern (I love it). It's just that, quite often the patterns that certain companies think are suitable for larger women are mumsy and uninspired.

Over the years, however, we have sourced some wonderful collections that have superb fashion-forward patterns. Next summer has a plethora of such lovely items. The colours are varied: proper 'summer' colours. There're blues, purples, greens and a lot of different pinks.

Many of the prints are rather 'paintily', as if they are original art works, and are not like the run-of-the-mill patterened fabrics, A good example of this is the Marina Rinaldi Spring/Summer 12 T-shirt I am modelling here....to look at it you would think it was individually hand painted. It's gorgeous.
 

 Victoria Hollis    Thursday 10 November 2011 at 20:49

 
That top is gorgeous it looks very impressionist and the colour is gorgeous on you. Umm sounds like we have a lot to look forward to next season. I have to say your heads up on Anna Scholz's AW11 was right as always the black label is to die for this season.

 

 Emma    Friday 11 November 2011 at 15:43

 
Hi Tori-

I noticed that you have been known to wear Marina Rinaldi yourself, and look lovely in it. So I think you will be really excited by what's comming in next season.

This Italian collection (as you know, the plus-size range from the Max Mara stable) really is superb. It isn't cheap, but it is beautiful, is fabulous quality, fashionable, and a wonderful fit.

 

 Victoria Hollis    Friday 11 November 2011 at 19:36

 
I love the Max Mara stable of labels. Marina Rinaldi and Persona are my absolute favorites. I have a black wool and cashmere coat from Persona which is stunning, gorgeous and as warm as toast and I have a feeling I will be needing it this winter. The fact is yes the items are expensive but the quality is VASTLY superior to anything on the high street they are made in the EU and on a cost per wear basis they work out far better than other items I have bought, worn once and then languish in my wardrobe.

 

diane cullen    Tuesday 29 March 2011 at 18:52

 Post #205 



 
Subject: shopping trip

 
Just to say thank you again for your help today. Only popped in to see if some summer T shirts were in stock, and as usual had wonderful range of tops to try on. So lovely to have garments chosen for you, and they always look so good on.
As usual was found wonderful tops and super new trousers. It's always such a pleasure and relaxing experience. So thrilled to have such lovely tops, can't wait to wow my friends in Germany this week end with the exquisite ''personal choice'' chiffon top and sensitive trousers. Thanks you Emma

 

 Emma    Wednesday 30 March 2011 at 12:07

 
Hi Diane!

Thank you for your lovely post...we are so lucky to have such lovely customers, and such brilliant models for our clothes!

Hope you have a great time in Germany, and look forward to seeing you again soon-!

 

Emma    Thursday 16 December 2010 at 16:59

 Post #180 



 
Subject: Snow-wear you dare...

With all the extreme weather we have been having lately, I have been thinking about what I would advise a customer to wear during the whiteout. It always makes me laugh when I hear terms like ‘functional clothing’ – as if there were such a thing as clothes without a function! Yet, of course, we do understand what this means. There are particular items of clothing that come in extremely useful, and really earn their living when the going gets tough.

If I were to plan an outfit to be worn out in the snow, I would go full-on. I wouldn’t try to battle on with the kind of thing I'd normally wear, but embrace the situation and revel in it! There are no half-measures when it comes to snow and ice.

Clearly, the greatest level of performance is needed from the outer layers. However, it is not necessary to invest in some kind of specialist snow jacket. A good wool coat will keep you beautifully warm, yet it will not be too heavy. Wool is amazingly waterproof (I say ‘amazingly’ despite logically knowing that evolution has designed wool to keep those Welsh sheep dry – and that’s no easy task!). Wool coats can be really beautiful, with lovely colours and styles (there’s no need to be a slouch just because of a bit of bad weather; we are British, after all). We’ve had a number of lovely items in this season, and we still have some treasures in stock: a notable mention goes to a fabulous cerise wool coat (pictured), made by the German designer Brand. I have a Verpass coat (quite a few years old now), which I have really appreciated on the snowy mornings, and we still have a similar Verpass jacket in stock.

In general the kind of coat that's perfect for this inclement weather is what I would call a ‘car coat’; not full-length, like a smart coat, but a slightly more sporty, shorter length. Around knee-length is perfect, and very practical.

On the legs I would suggest a pair of narrow trousers. I do think that for the look that I am recommending, a slightly narrow silhouette is the right way to go, because it is super-practical and warm. There are very good trouser manufacturers, like Brand and NP, which produce excellent wool-mix trousers that are totally non-itchy and (unlike in the past) beautifully machine washable. These come in a number of silhouettes.

I would tuck these into a pair of low-heeled leather boots. A range I would recommend would be Duo (available online). They deliver boots that are fashionable, and that fit all calf measurements. The boots in my photograph are actually from Clarks, also with wider calves, which were easily available and reasonably priced, but with the added advantage of being waterproof. I would then (on the very snowiest days) fit a pair of crampons to the bottom of the boots. I am completely sold on these little gadgets now. The ones I have (which I bought online: there are countless suppliers) twang satisfyingly over the outside of the sole, providing an extra grip, with chains that span across the underneath. I have had so much more confidence when striding forth on icy pavements (slight exaggeration there... it’s more a case of me gingerly strolling with a mock-relaxed attitude, trying not to build up too much speed when walking downhill).

To help with this, I have invested in a snow-stick. Mine was manufactured in Scandinavia, but actually they are widely available from many different suppliers, and are usually found in winter sports shops. I know that sometimes a woman (particularly if she is of a larger size) can feel a little sensitive about using a walking stick, because she doesn’t want to give the impression that her mobility is in some way impaired. However, I am happy to report that during every day of the last period of snowy weather, I sallied forth with my trusty snow stick (with a metal spike on the end for extra grip), and the only response I had from friends and strangers alike was jealousy and admiration for my wonderful seasonal preparedness. Several people shot out to buy one after seeing mine.

Under the coat I would suggest a good long jumper, again of wool if possible. We’ve got a number of ranges that supply good long knits. Verpass produced my favourite this season: a lovely knitted dress/top, with matching waistcoat (also pictured, under the jacket). Wonderful.

So, if you will, imagine my ideal of a woman wearing her snow outfit. A lovely colourful wool car-length coat, worn with a fabulous new longer-length jumper and gilet (set off, perhaps, with a toning hat and scarf). The fashionable tighter-fit trousers tucked into leather boots, with the Artic look reflected in the functional crampons and snow-stick – essential on snowy pavements even in town. She only needs a gorgeous handbag to totally rock the look: sporty, snowy, snug and chic.

 

Emma    Saturday 28 August 2010 at 14:49

 Post #157 



 
Subject: Denim

I was chatting to one of my customers this week, who surprised me by suggesting that she was, in her 50s, ‘too old’ to wear denim. It amazed me because this point of view was itself so long past its sell-by date!

As most people know, from the beginning of the 20th century denim started out as a simple work-wear material, but at some point items made of this fabric started to take on a stylish image, and denim has from then on always lurked somewhere in the world of fashion.

Early on it was the fabric of youthful rebellion, with a hard edge. As the denim-clad James Dean famously said: ‘What am I rebelling against? What have you got?’

In those days, denim was for teenagers, and was an expression of a rejection of their parents’ smarter clothing aesthetic.

As the century went on, however, the spread of the denim look became wider and wider. There were the echoes of the manual work-wear look, with baggy dungarees and jeans, but there were also sophisticated disco-influenced designer denims, adorned with sequins, beads and embroidery. And there were stylish fashionable dresses that women-about-town were happy to be seen in, and soft and feminine chambray blouses.

Denim has so many advantages. It’s a strong, long-lasting fabric, whose texture improves with wear and washing. The colour flatters most skin tones. It is a natural fibre that breathes with the body and it is often seen as egalitarian and non-pretentious.

The denim look continued to mutate, and today is incredibly diverse. To take an example, we are now expecting a delivery of ‘jeggings’ a denim legging, from Anna Scholz. This is a real ‘fashion’ look: the ultimate take on the ‘skinny jean’, which is the perfect item to team with the ‘short dress/long top’ look.

Women come to us for wide-leg jeans, classic-leg jeans, and every now and again we still have the bootleg shape (which is coming back into fashion). We often do dark denim, washed denim, and coloured denim jeans. However, jeans are not by any means the beginning and end of the story for denim. As is now usual with this material, some of the new looks push the envelope into whole other areas.

For instance, in stock at the moment we have a wonderful Brand dress, (pictured) which, although it looks like denim, is actually made from Tencel, arguably a better fabric from which to construct such a garment, as it provides a flattering, cool fluidity.

But it is next season (Spring/Summer 11) that our denim looks really take off, and we have some fabulous items on order. We are expecting long shirts, with a gorgeous drape. We will have wide-leg trousers, and little soft denim dresses. We have ordered lovely long skirts and soft pleated jackets. Many of these items are not made from the classic ‘denim’, a cotton fabric that takes its name from Nimes, in France, where it originated. Some of them are Tensel, some Cupro, and much of it is linen. But the look is ‘denim’.

In the meanwhile, there have been technical advances in the classic cotton denim. New mixes of Lycra, which by adding stretch make denim so much more comfortable. The German range, Brand, has added its ‘sensitive’ fabric to denim; a new development designed to provide a much cooler wearing garment.

There are other advances, such as the innovation that LauRie, a Danish brand, has developed, with its clever tummy-support panel that makes its ‘magic Slim’ jeans incredibly flattering to wear.

So next summer, there is going to be a riot of different denim looks erupting on to the fashion scene. With the exciting designs, diversity of styles and aesthetics, innovative fabrics, and clever ideas, there is something here for just about everyone.

I’ve already got this season’s Brand dress, and I will be buying into the lovely Verpass linen denim looks for next season. In particular, I am looking forward to seeing a gorgeous Verpass linen soft jacket, which I have my eye on. It’s stylish, flattering, unique and sophisticated, and – like much denim – will slip very comfortably in among the other looks in my wardrobe.

It’s probably not a garment a teenage rebel would want to wear; but so much the better for that.

 

 Kim P    Monday 30 August 2010 at 14:46

 
Denim! That reminds me, have you got any of those pull on Brand jeans I like in stock at the moment?

 

 Emma    Tuesday 31 August 2010 at 12:38

Hi Kim!

Thanks for your question...the Brand jeans are on order, and we are expecting them momentarily! They may well come in today.

We are also expecting the new 'Magic Slim' Jeans from LauRie in shortly, which we are quite excited about. I would certainly be very interested in your opinion of them...

I have put up a picture of Jaq and I on our way to a party on Saturday, given by a dear friend to mark his 50th birthday. Jaq and I felt resplendent in our Anna Scholz!
 

 Kim P    Tuesday 31 August 2010 at 20:47

 
All sounds very exciting stock wise and what a swell couple of gals you look! The dresses are so nice on you and how clever of Jaq to have a necklace design that compliments the horsey print on the dress!

 

 Emma    Tuesday 31 August 2010 at 21:33

 
Thanks, Kim!

Yes, Jaq is indeed the accessories queen!

 

 Emma    Thursday 02 September 2010 at 16:33

Hi Kim!

Really looking forward to seeing you this Saturday...the Anna Scholz tunic top is here (and put by for you), as are a number of other tops that Kim thought you would like.

I'm glad to report that nothing dreary has come in this season....
 

 Kim P    Friday 03 September 2010 at 02:04

 
That's super!

 

 Kim P    Sunday 05 September 2010 at 11:50

 
Had a lovely time in the shop yesterday, lots of beautiful clothes it was very hard to choose which ones to buy! You have so many new things in store it was a real Aladdin’s cave. It was great to see some lower priced items too such as those Dominique trousers, they are ideal to mix and match with the more high end lines. The curved handles on the new design carrier bags are a big improvement, as you said they are more comfy to carry in the hand or arm. Like many others I now await the Brand jeans to arrive!

 

 Emma    Sunday 05 September 2010 at 17:04

Hi Kim!

Thanks for your kind words....I think you are getting the measure of our modus operandi now! We rush around, serving our customers, showing off all our clothes and generally being very business-like...then, once all the customers have been served, and all the clothes tried on, out comes the tea and cake!

Our cake on Saturday was wonderful: supplied by one of our long-standing customers, Lisken, who had baked it in a charitable cause (so it was OK to eat it!).

I loved those leggings on you. The way they fit is very flattering. It just goes to show that you never know what is going to be a favourite buy until you get to try things on!

I look forward to your next visit (once the Brand has come in).

I have put in a random picture of Pickle, for no particular reason...

 

 Emma    Wednesday 15 September 2010 at 16:24

Hi Kim!

You will be delighted to know that we have had the Brand trousers in.

Our Kim suggests you may be interested in a pair that is in the same style as one you had before, but a different colour. You had a purple-aubergine pair, and this new pair is a lovely turquoise-denim colour (it sounds not-so-good, but it's a lovely, subtle colour)....
 

 Kim P    Wednesday 15 September 2010 at 21:59

 
Thanks for letting me know! I will ring Kim, would def have to see the Turquoise as it's difficult to visualize them.

 

Nicola    Saturday 20 March 2010 at 11:01

 Post #124 



 
Subject: Jeans

Hi Emma

As you know, I am a real jeans addict and can't do without a least 2 or 3 pairs in my closet.

I have lost some weight recently (like you I had a health issue which mean't an unplanned stay in hospital) and now find all my jeans are too big (I have done my best to take them in but the result hasn't been altogether successful!)

I was wondering what the styles are for 2010 in jeans (cut, colours, detailing etc) and what you have in at the moment. I am now probably a 46 or 48 in NP.

Thanks!
NICOLA

 

 Emma    Saturday 20 March 2010 at 17:22

 
Hi Nicola

Thanks for your enquiry. Actually, it's well-timed, because we have just had a delivery of NP jeans (including those in your size) in a lovely mid-denim.

I'm glad you saw the further 'blouse' replies, and look forward to seeing you in April!

 
 

 Go to page
Page 1 of 0

 
RSS subscribe button
 

 
 
In the interests of good communication this forum/blog is unmoderated, but offensive material will be removed as soon as practicable. Images posted by members of the public whose publication is known to infringe copyright will also be removed as soon as practicable, along with all unauthorised advertising. Emma Hayes and associates accept no responsibility for the content of this open forum/blog.

Please contact the Webmaster if you have any difficulties making posts or responses, or if you believe any content to be offensive or illegal. Emma Hayes reserves the right to edit posts and replies.

Copyright © 2008–  Emma Hayes. Design: Webmaker Limited. All rights reserved.