|Welcome to the Emma Plus Forum/Blog. It seems hard to believe that we have been going strong since January 2009! During this time we have been spreading the word about new developments, shop gossip, and our passion for the world of plus-size fashion. We post photographs, answer questions, try to solve problems, and provide useful information about special offers and exciting events.
For those who like stats... we have had well over 300 posts now, with over 50 generous testimonials from our customers (many of which we have collected on our 'Testimonials' page in the main part of the site). Because this Forum/Blog is unmoderated we also get attention from our 'friends' the spammers, with anything up to 500 spam posts a day caught in our dastardly spam net Ė which usually makes quick work of them!
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We want this section of our site to be fun, informative and entertaining, and offer a breath of fresh air to women across the country who have an interest in plus-size fashion. We hope you will contribute with your views and questions, as well as letting us help you celebrate your significant fashion moments with your photographs and stories.
We look forward to hearing about what rocks your plus-size fashion world!
Elly Sunday 02 March 2014 at 18:50
| Post #391 |
|Subject: when to buy?|
Hi, I want to buy something stunning to wear to my son's wedding in August. I don't want to shop too soon, but I also do not want to leave it too late. When is the best time to catch the best selection of stock?
| Emma Friday 07 March 2014 at 13:45|
Thank you for your question, and my abject apologies for my tardy reply! As regulars of this forum will know, I normally answer straight away. However, I have been so taken up with my buying that I have been a bit behind with my main duties!
The answer to your question is now is a very good time to be starting to look for a stunning outfit for a Spring/Summer 14 wedding. In boutiques like Emma Plus, there is never a time when all the stock is in, because by the time the last things have been delivered (at the end of March, beginning of April) the first things (deliveries begin in January!) have started to sell through.
The lucky customers who live nearby can smooch through the stock on a weekly basis, but if you live further afield I would recommend coming in round about now (we've had about two thirds of the summer stock in now), and snapping up any gorgeous outfit before someone else gets it.
The look this year is gorgeous: there is a lot of black and white (yes, for weddings!!), but also beautiful colours of cobalt blue, coral or lipstick pink, teal, turquoise.....there is a smorgasbord of lovely looks. The styling tends towards the Art Deco: clean lines with a sophisticated edge, which is very easy to wear.
I hope you are able to come in and have a browse soon....especially as the sun is due to be making an appearance round here any minute now!
Sharon Friday 21 February 2014 at 15:23
| Post #388 |
|Subject: So...Need or Want?|
I've booked next Friday (28th) off work to come for a Spring shopping session, but I have a bit of a dilemma: a quick look at my bulging wardrobes suggests I don't need anything (unless Exelle have started making those white wide leg jersey trousers I keep badgering you about). But, the sun's out this afternoon and there's nothing more than early Spring sunshine to make you want lovely new clothes and sandals.
So, have you got some gorgeous suggestions to fill my 'want' category and persuade me that there is room in the wardrobes after all?
| Emme Saturday 22 February 2014 at 00:05|
Hope you are well...thank you so much for posting!
I can't agree with you more: we had some lovely sunshine here in Brighton today, & it did make me feel like the spring season clothes are calling to me!
It is a superb season, & there are two main themes. One is colour, & what colours they are! Pink, petrol, lapis,, coral, orange, mint and purple. The colours are summery, but proper grown-up dense tones which flatter without looking frivolous. There are some gorgeous patterns to be had, especially in today's most important silhouette: tunic dress and trousers, which are often in lovely prints.
The other story is black and white, where an Art Deco theme develops. At one end of the scale is the cool Cote D'Asure 1930s look of the lovely Elena Miro silk scarf-style jacket and cami (worn over white linen pants) with the momochrome theme embelished with flashes of cobalt blue, & at the other, the casual ease of the Verpass black and white tunic dress, this time enhanced with a shot of red.
There's already plenty for you, Sharon, & we look forward to seeing you in store.
I wish I could have succeeded in persuading Lies from Exelle to re-supply those fabulous trousers! We haven't succeeded in doing so...yet!
| Emma Saturday 01 March 2014 at 14:12|
I understand you came in yesterday and had your early spring browse of our collection....hope you had a lovely time.
I missed you because I was up at the Anna Scholz showroom selecting my Autumn/Winter 2014 items. I was blown away by her lovely shapes and colours.
Anna herself was in fine fettle, and I will be writing a blog on my buying trips presently....
Mrs C Tuesday 18 February 2014 at 19:08
| Post #387 |
|Subject: My wonderful coat! Plus a stock query.|
When I was in the shop one day having something altered I was shown a long, fitted, shaped,quilted coat with a hood. I thought it was very nice but felt that I already had some nice winter coats so perhaps I would not buy yet. Then, on reflection I thought it would be just right for my forthcoming trip Stockholm and bought it. I took it on my trip and due to the appalling weather both there and on my return, I have hardly been out of it since!! The make is Frandsen. not cheap but well worth every penny of my investment. It is both warm and rainproof and dries very quickly and it is smarter than most quilted coats. it is also quite light in weight. It also saved me from a minor injury one day at Skansen zoo! So many thanks for showing it to me.
PS When will the new season linen trousers be in ?
| Emma Wednesday 19 February 2014 at 23:35|
Hi Mrs C,
Thank you so much for your lovely post about your Fransden coat. Yes, I also have that coat, and I love it!
It's a very interesting thing about padded coats. Many women (of any size) avoid them, thinking that they can add bulk, and make them look bigger. This can certainly be true of padded or 'puffa' coats: particularly the un-tailored styles. However, when they are beautifully tailored and cut, they are not only perfectly flattering, but, as you say, warm and light.
Fransden is owned by Godske, which is a Danish brand, and to be honest, there is virtually nothing that can be taught the Scandinavians about coats! This is something that I have found over again, and why I am so keen to make sure we always have some lovely Godske coats in stock. Shortly we will be getting their summer-weight raincoats. These are unbelievably good.
Please, do tell what happened at the zoo...you have really piqued my curiosity! Was it an out-of-control orangotan, or was it the old, old story of the wayward camel running amok?
I believe we have already had some fabulous linen trousers in. Kim (on our number 01273327240) is our resident queen of trousers, and she will give you the low-down if you call....
Kim P Sunday 16 February 2014 at 13:13
| Post #386 |
|Subject: New Season NP Range|
Following on from my last post I also completely fell in love the pink and black NP Top. It is gorgeous and I'm sorry my photography skills do not do it justice. Perfect length and I love the way it is cut in at the waist to flatter the waste but not cling over my tummy area. The sleeves are a great length with light ruching at the cuff. It was such a perfect shape for me that I bought the black and cream option as well.
Thanks to Anna and Olivia I had a great days shopping and I really appreciated their assistance and expertise.
| Emma Sunday 16 February 2014 at 17:23|
thank you so much for your feedback about the new NP collection. There is a bit of a story about this...
Several years ago, NP was without doubt our best mid style collection. They are a Finnish company, set up in 1925, whose expertise in plus-size fashion was second to none. They just seemed to have such an amazing ability to style the perfect fashionable, yet comfortable and flattering garment for the plus-size woman.
Then something started to go amiss. It wasn't that there was anything wrong with the quality of their clothes, which has always been excellent. Nor had the price increased (I think they have been able to keep an amazing price-per-wear ratio), and the cut was a good one in the main. No, what had happened is that they seemed to have forgotten how to produce those magic clothes that were so perfect for us.
On speaking to their agent, I found out where the trouble lay. NP had opened a series of shops of their own in Finland, and had found that they were selling more and more of the smaller items (they manufacure from a size 12 upwards). This led them to start producing the kind of clothes that small people want! Sadly, I had to face the fact that the gorgeous NP, as I had known it, was a thing of the past.
Then last year we had an exciting development: their British agent (the superb Tuula Hastings) excitedly contacted us and told us that NP had decided to bring out a dedicated plus-size range, and they had brought back one of their incredibly experienced and talented designers. Tuula brought this woman into our store to discuss the new range, and I can't tell you how excited we were to see that NP seemed to be persuing this particular path.
Sure enough, last season, NP brought out its 'Curves' range, which is what they have called their dedicated plus-size section. It has been, in every way, absolutely superb. As you say, the fit is lovely, and very flattering, and, as an extremely experienced plus-size designer, and a larger (and very attractive) woman herself, she had been able to bring her own knowledge to bear on what the larger woman will feel comfortable, fashionable and attractive wearing.
I've just bought my NP Curves set for Autumn/Winter 2014, and I can confirm that it is just getting better and better. I'm really happy that NP is now firmly back on board with its plus-size customers.
| Kim P Monday 17 February 2014 at 22:38|
That's very interesting about NP, thank goodness they saw the light as their Curve range is great!
Kim P Sunday 16 February 2014 at 13:05
| Post #385 |
|Subject: Tomo Coat|
Sorry to have missed you and Kim yesterday but I was very well looked after by Anna and Olivia. I came in to pick up the items I had bought in the sale that needed alteration and as usual they look great.
It was great having some new season stock items selected for me by Anna and Olivia to try on. The unlined Tomo coat I would not have thought of trying on but I am so glad I did as I love it. I love the styling and the texture of the fabric. I will be wearing this coat a lot as soon as the weather picks up!
| Emma Sunday 16 February 2014 at 18:10|
Thanks for this. I hope you don't mind me making this observation: I do find your photographs excellent, because the clothes can be seen so clearly, but I do wish you would include your head! I know why you don't (you have a natural modesty and reticence), and it's not an unusual thing to do on this forum, but it's such a shame to exclude it, particularly as it is highly attractive! Somehow, I just feel it would complete the picture!
I love this coat, and I love Tomo, a Japanese-inspired German collection, which is relatively new to Emma Plus. The shapes in this collection are very simple, and slightly architectural, with an emphasis on beautiful fabrics and textures. Their knits were extremely popular this winter, and, having just bought their Autumn/Winter 2014 collection, I feel sure they will be a huge hit next winter, too.
The Tomo that has come in for this summer includes some gorgeous midnight-blue printed jackets and tops, some fantastic super-fine raincoats, and gorgeous elements of textrured linen. Fantastic, and already proving very popular with customers.
Emma Saturday 25 January 2014 at 17:00
| Post #384 |
|Subject: Task Versus Job|
Here I am again, contemplating my new buying season. By the end of next week, I will be up to my ears in buying our stock for Autumn/Winter 2014. The last moment before I see the new collections is always an expectant time for me, and one during which I try to think about my priorities.
If I want to really analyse what it is that my customers want, I had better do so before I go and look at the collections. This is because I am a girlie, meaning that, once I have had a glimpse of all the gorgeous, shiny new things, thoughts from before will be gone from my head. And once they have gone, they will not be coming back!
However, I do believe that if I see lovely things that surprise and delight me, and completely take over my desires, I may as well simply buy them, and forget all about the specifics of what I thought I was looking for. This would be because, if the new styles have had that effect on me, then they are bound to have the same one on my clients.
To express it as an example, letís say that I have a customer - shall we call her Ms Smith? - who is looking for a dark grey sensible business suit. You know the kind of thing: a flat, workaday woven fabric, in a colour thatís practical, with a simple, practical cut. I promise that I will try to find her one, and I go out to look for something along those lines.
As soon as I take one look at the collections, however, I am blown away by a gorgeous trouser suit in a delicious soft tweed in a midnight blue colour, in a modern style that oozes sophistication. So this is what I buy. When Ms Smith comes into our store, what do you suppose would normally happen? Well, all my experience would tell me what to expect. This would be that she would walk in the door and ask me whether I was able to source her the grey suit she had been seeking. When I tell her I had found her something else entirely, there would be a frisson of disappointment that crosses her face. Yet when I show her the beautiful midnight blue soft tweed, a look of ecstasy would sweep from ear to ear.
Of course, itís arguable that perhaps I should source the customer that workaday suit anyway, just to be on the safe side. However, my passion tells me that, once she has seen the gorgeous new design, that will be what she opts for every time.
I was trained that, in every occupation one should remember what is your job, and what is your task. And then you should always emphasise that your job should take precedence over your task. In this example, my task is to find Ms Smith a grey, workaday business suit. I donít denigrate the task: itís a very important thing to try not to let my customers down, and to take seriously my promises to them. However, my job is to find Ms Smith something that she loves, and help her style herself in a way that seriously enhances her life. This job must always take precedence over any task.
All I have to do really is look forward with hope and expectation that the designers will have found things that will delight and surprise me.
I am looking for things that are life-enhancing, and they havenít let me down before.
| Kim P Thursday 30 January 2014 at 22:13|
This is where independent specialist retailers who know their customers come into their own. Good luck with the buying decisions, there will be nothing drab ordered I'm sure!
Emma Monday 20 January 2014 at 21:26
| Post #383 |
|Subject: A Proud Moment|
We had such a wonderful surprise, and such a proud moment last week when we found out that we had won the prize for the 'Best Concept' section of the 'Dressed For Success' Christmas window display competition.
We had previously mentioned our shop window, which showcased our alteration service, and had asked on this blog for our customers to vote for us. Well, apparently you did, for which we are very grateful.
We must also have garnered some votes from the general public, though, because there were over 2000 votes in the competition as a whole, and I was told by one of the organisers that we got a great many votes.
We have always been proud of our window displays, which all members of staff take a turn in helping with, so it is fantastic to get some recognition. This special window was put together mainly by Kim and Olivia.
We had such a wonderful evening at the awards ceremony, a glitzy affair for which we dressed in our glad-rags (all in Anna Scholz, actually!) and enjoyed a lovely meal in the Dome Bar, just down the road from our shop. The photograph on the right shows all the winners with their awards (a framed picture of the winning window, and an engraved glass plaque).
The evening was particularly rewarding as an opportunity to hear a talk from the wonderful retail advice agency, Metamorphosis, as well as ejoying some welcome networking with other independent retailers.
I really would like to thank everyone who took the time to vote for us in this competition: we really do feel chuffed.
| Kim P Wednesday 22 January 2014 at 22:21|
Congratulations! That is wonderful news. The window displays are always so cheerful and inviting.
| Emma Friday 24 January 2014 at 15:48|
yes, we were very proud, and clearly (from this picture!) look like the cats that got the cream.
Kim P Sunday 12 January 2014 at 11:47
| Post #382 |
|Subject: NP Trousers|
I couldn't believe how comfortable the new collection of NP trousers were when I tried them on yesterday. You could forget you were wearing them!
The straight black leg is very flattering and it's nice to have pockets that don't stick out or add bulk. Another winner, I look forward to wearing them once the length is altered.
| Emma Monday 13 January 2014 at 00:11|
It was lovely to see you at our SuperSale yesterday. Thank you so much for your kind comments about your new trousers.
As I mentioned to you when you were having them pinned to the correct length, fabric technology has come an enormous way since I have been working in the shop. I can remember the very first pairs of trousers that contained Lycra in the weave of the fabric (which were supplied by Finnish brand, NP). As usual, the new fabrics took years to make it into the high street brands, being introduced first into the designer ranges. It sounds ridiculous now, but the idea was originally something of a tough sell to many customers who assumed that it would mean that trousers would 'look' stretchy: ie clingy, track-suity, or looking like something Max Wall would wear. There were times when I (in an uncharacteristically bombastic way) threatened to give a pair of the new-fangled trousers to regulars who refused to try them. However, once tried, there was no going back, and now the idea of having trousers without any stretch at all is almost unimaginable for most larger women.
These latest innovations-the super-stretchy, soft fabric, which allows the pants to achieve a lovely flattering, yet comfortable straight, narrow leg, and the clever new waistbands which look conventional, yet are stretch, continue the habit of invention that some of these ranges take as a given (these are also made by NP) which the designer brands do so well. I think you will be delighted by their performance in your wardrobe!
Also, I noticed that you immediately recognised them for what they offered, so I was spared from having to threaten to give them to you if you didn't buy them! Phew!
Emma Wednesday 08 January 2014 at 16:47
| Post #381 |
For readers of this blog we have some very exciting news. We will be holding a SuperSale this Friday 10th and Saturday 11th January.
The SuperSale means that all Sale stock will have an extra 20% off, over and above the already significant discounts. Many items will be reduced by 75% or even more.
Our regular customers will know that our SuperSales are very rare events. It has been a number of years since our last one, and it may well be the only one for a long time to come. All our sales offer good bargains - we use them to 'clear down' before all our new stock arrives - but a SuperSale is an opportunity to get beautiful designer clothing at a fraction of what it normally costs.
In stock you will find gorgeous coats, knits, fantastic practical trousers, tops and dresses - all in the gorgeous jewel colours of this season. It's possible to get a real investment piece for less than the price of its low-cost imitation.
During these special two days, we will also be offering 10% off all new stock, and, as ever, any customer spending £100 or more and who is parked at the Theatre Car Park adjacent to our store will get 2 hours' free parking.
We look forward to seeing you in the SuperSale!
| Kim P Sunday 12 January 2014 at 11:58|
What a great sale, I am so pleased I came into the shop yesterday to see you all again and the brilliant bargains. To be able to buy such good quality clothes for no more than you would pay for an average quality, poorly fitting item elsewhere is fantastic.
It is funny how sometimes you see an item on the rail and think it's not for me but then try it on and it looks great. I am delighted with my Anna Scholz and Elena Miro dresses, I'll be wearing the latter to work tomorrow.
Thank you again, the service and hospitality are second to none even though Kim was threatening to order some waistcoats for me!
| Emma Hayes Monday 13 January 2014 at 00:15|
Yes, I'm tremendously excited at us getting in a checked waistcoat for you this spring, which Kim has especially ordered for you. Can't wait to see you in it. We aim to please!
Rhobelina Tuesday 24 December 2013 at 03:27
| Post #380 |
|Subject: My first post|
I'm Jurgen and I would like to welcome all forum members...
Hope to have a good time here.
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