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EmmaWelcome to the Emma Plus Forum/Blog. It seems hard to believe that we have been going strong since January 2009! During this time we have been spreading the word about new developments, shop gossip, and our passion for the world of plus-size fashion. We post photographs, answer questions, try to solve problems, and provide useful information about special offers and exciting events.

For those who like stats... we have had well over 300 posts now, with over 50 generous testimonials from our customers (many of which we have collected on our 'Testimonials' page in the main part of the site). Because this Forum/Blog is unmoderated we also get attention from our 'friends' the spammers, with anything up to 500 spam posts a day caught in our dastardly spam net – which usually makes quick work of them!

The Forum/Blog is split into separate pages for faster downloads. You can move through these pages by pressing the 'Prev' and 'Next' buttons at the foot of each one. In addition, we have provided quick access to posts on similar topics through the Topics Menu to the right. When making your post you will be invited to link it to one or more of these subjects.

The Forum/Blog's Search function (see just below) has been enhanced so that it now searches in the replies as well as the posts, and highlights the search terms in the results. If you know which post number you want, however, then simply type it into the 'Go to post number' function (below left)... and go straight there!

Contributing to the Forum/Blog couldn't be simpler. You don’t need to pre-register or be an existing customer, and your post will usually appear instantly. All we ask is that you include your name and email address with your contribution. We will only use your email address if we need to contact you off-line about your posting – it will not be displayed on the site, sold on or used in our general marketing.

We want this section of our site to be fun, informative and entertaining, and offer a breath of fresh air to women across the country who have an interest in plus-size fashion. We hope you will contribute with your views and questions, as well as letting us help you celebrate your significant fashion moments with your photographs and stories.

We look forward to hearing about what rocks your plus-size fashion world!



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Emma    Saturday 12 April 2014 at 15:39

 Post #396 

Subject: Our Birthday Celebrations

There are moments in life that really stand out, and today is one of them. I can honestly say that I will remember it forever.

I simply couldn't believe how many of our lovely customers came today to help us celebrate our 20 years in existence.

Women were queuing at our door before we were open, and, when we swung the door wide, everyone poured in, and a kind of happy melee ensued.

It didn't take long before our ladies were perusing our gorgeous, colourful summer collection, and selecting items for closer inspection. For the first time ever, we had to give out numbers to people waiting to go into our four changing rooms. It has been one of our best days ever.

Some people brought us cards, some chocolates, some plants, flowers, and other gifts, but all brought us their best wishes.

There was a wonderful feeling of esprit de corps amongst customers who chatted to each other and to us as old friends, which most of us are.

In return, we proffered bubbly, punch, nibbles, and a birthday cake (see picture, right).

I think we are very lucky to be able to work in a place where we deal with such lovely people, and I hope that we will be able to serve our community of like-minded plus-sized fashionistas for many years to come.


 Kim P    Sunday 13 April 2014 at 12:49

Hi Emma
Big thanks to you and all the super ladies at Emma Plus for hosting such a great event yesterday. The window display was lovely and the food and drink provided very much appreciated. The cake was delicious! It was exciting to enter the shop and be greeted with a goody bag; I am delighted with the contents! What an achievement it is for an independent retailer to be in business for 20 years and still going strong. I can honestly say the day I first walked into Emma Plus drastically changed the way I dressed and viewed clothes shopping and all for the better. Here’s to the next 20 years!
As usual the shop looked beautiful with so many wonderful clothes to see and try on. I think this must be one of the best seasons’ collections and with new designers complimenting the tried and trusted it was fun to look through all the displays. The event was so popular I was in awe at how hard everyone was working to make everything run smoothly. The shop was buzzing and everyone had a super time. Kim even had time to show me the latest collection of waistcoats.
It was lovely seeing Jackie and Jaq again, both looking great. In fact seeing Jaq trying on a gorgeous linen coat prompted me to try it on myself and I ended up buying one! I am also delighted with the gorgeous Verpass and Nanso summer tops purchased. I can’t wait for the sun to start shining so that I can wear them.
Thank you again for your generosity and hospitality; it really was a fabulous day.


 Kim P    Sunday 13 April 2014 at 14:53

Just putting my purchases away and I didn't buy a Nanso top at all, it was KJ Brand haha! I'm not very good with labels, the "Verpass" tops I was talking to you about yesterday were NP! Never mind, whatever the label they are gorgeous tops.


 Emma    Tuesday 15 April 2014 at 11:14

H Kim,

Thank you so much for your lovely comments. Yes, I am still recovering from the weekend, which was amazing.

I can't help feeling that we should have a birthday party every year!

I'm so glad that you found some lovely items: yes, I do think it's the best ever summer season. The colours this year are unique and beautiful.

I am looking forward to-perhaps not the next 20 years: that may be a bit too much, even for me-the next 10 years of Emma Plus!


Emma    Friday 11 April 2014 at 13:57

 Post #395 

Subject: Our Pearl Anniversary

I wish I could have a clearer photograph to show our lovely pearl anniversary window, but our problem is that there are reflections of our sunny street that obscure our picture. This is because the sun always shines in Brighton!

We are now putting the finishing touches to our party: the gift bags and tokens are ready, our fun quiz is devised, drinks are bought and food is ordered. The cake is on its way! We are all party girls, so we are really looking forward to a lovely buzz tomorrow. We hope you can make it.....

 Maureen Kirby    Saturday 12 April 2014 at 14:23

Hi Emma and the girls

Really enjoyed being part of your day and came away with some lovely things. Good to see Jaq as well. Hope the rest of the day goes well and you can have a bit of a relax over the weekend. Nice to see Kim again and meet Anna. See you soon.

Love Mo


 Emma    Tuesday 15 April 2014 at 11:17

Hi Maureen!

So glad to see you again: you were looking amazing!

The day was a wonderful one, and it was so unique to have an environment which was essentially a party involving all my good friends, at the same time as showing off all the lovely clothes!

Everyone seemed to have such a wonderful time, and I loved it......


Emma    Thursday 10 April 2014 at 11:21

 Post #394 

Subject: Goodies

We are up to our ears in gift bags right now, making the final preparations for our birthday celebration on Saturday.

We will be giving our first 50 customers a fantastic gift bag stuffed with fantastic goodies, and our first 20 customers a fantastic free gift worth £69.

We don't expect to see all 50 customers on Saturday, which means that we will in all probability be giving gift bags to customers for at least a week. So, even if you can't make the first day, it would be worth calling in to the store to pick up the gift bag if you happen to be passing soon-

We look forward to seeing you in store!

Emma    Saturday 29 March 2014 at 11:51

 Post #393 

Subject: Our 20th Birthday

We are so excited to be able to announce the celebration of our 20th birthday, here at Emma Plus.

Our store openened in spring 1994, and, although it does seem to have gone in a flash, that means we have been here a whole two decades!

To mark the occasion, we have decided to have a fantastic party, to which everyone is invited, and provide lovely presents for all.

The birthday party is going to be on the 12th April...all day, starting at 10.30 in the morning, and ending at 5pm. There is going to be extremely yummy food, and lovely drink (both alcoholic, and non). We are going to have a competition, with a prize, and there will be fabulous gift bags for all.

Most important, though, is our wonderful gift that we have especially commissioned, and which will be given free to the first 20 customers in our door on or after the 12th April. We are not going to tell you what it is, but it is limited edition, beautiful, hand-finished, unique, of the best quality, and will retail at £69...

We look forward to being able to thank our wonderful customers for all their fantastic support over the years. Without that, we would not be here. In many ways Emma Plus belongs to you.

 Kim P    Sunday 30 March 2014 at 21:30

Wonderful! Congratulations, I bet the 20 years have flown by!

I will be there!


 Emma    Thursday 03 April 2014 at 15:01

Thanks, Kim!

It promises to be a fantastic day. Our gift bags are causing a bit of excitement, and our free gift really is amazing.

More than anything, though, I think it will be the people on the day that will really make the whole event so special.

I am so glad to hear that you will be one of us!


 Maureen Kirby    Thursday 03 April 2014 at 16:51

hi Emma and Jaq

Remember me! We used to live in Surrey but now live in Hampshire and due to a lot of circumstances I haven't been able to get to Emma Plus for over 2 years - but guess what I am hoping to come and see you on the 12th. Will you both be there - hope so it would be lovely to catch up with you both.

Love Maureen


 Emma    Friday 04 April 2014 at 16:52

Hi Maureen!!!

How could we have ever forgotten you!? How are you? I often think about you and hope you are well...

I will definitely be here on the 12th. It's a big day for us, and I am so looking forward to it. It would be fantastic to see you again. You should see it here now: one week to go, and the excitement is brimming!

Jaq has become a lady of leisure, and no longer works for us in the shop. However, she is a dear friend, both to me, and to Emma Plus! I have every hope you will see her here on the day.


 Jane    Thursday 10 April 2014 at 08:59

Dear Emma

Happy 20 years and many more of them.

Good luck for Saturday



 Emma    Thursday 10 April 2014 at 11:14

Hi Jane!

Thank you so much for your kind words of support!

I hope you have a lovely weekend: perhaps we will see you?



Emma    Friday 14 March 2014 at 18:03

 Post #392 

Subject: Winter blues...

Having now finished my Autumn/Winter 2014 buying trips, I feel that I can accurately give an account of the lovely fashion we will be expecting to receive next winter.

First things first - and I know from experience that every conversation about future fashion always begins with the same question - will we like the colours?

Well, I am delighted to go on record to say that almost everyone will be satisfied with the lovely hues and patterns that the designers have provided for our delectation.

There is, just as there has been for several seasons now, a strong monochrome element - playing yet again on the Art Deco vibe. Black, grey and white prints snake their way across fluid silhouettes. Sleeves are stretchy and narrow, but the body is enveloped in a wide, unstructured graphic pattern. The shapes are deceptively simple, but as ever with these designer ranges, cleverly cut to be ultra-flattering. Ranges like Wille run with the idea of the black-and-white print or weave, in fabrics ranging from jerseys to silk/linen mixes - to offer bold but elegant impact.

Where there is colour, they are the most wearable and popular colours you could think of. All manner of blues... from denim-grey, through petrol to cobalt... the span of this hue doesn’t stop until it hits ultraviolet. This looks particularly beautiful in prints placed against black and white.

A special delight for me was a range of gorgeous soft fitted leather jackets from Danish brand, Jorli (see above) - one of which, in the almost iridescent hue of cobalt blue, had my name all over it. I could see myself swanning along wearing one of the aforementioned printed dresses, with the lovely blue leather jacket layered on top.

As soon as I did so, however, the old ‘clothes rage’ returned. I simply couldn’t wait to get that jacket, and the prospect of having to spend six months without it caused me to grind my teeth in frustration. I am actually gnashing now just thinking about it. But I know that September will inevitably make its way here, and by that time I will be lusting after the following season’s stock on order!

If, unlike me (very unlike me) your passion doesn’t run to a cobalt blue leather jacket, perhaps I could interest you in a lovely brick-red one? Or maybe teal green? Or rather I should say, perhaps Jorli could interest you in one, because this is what they are producing this autumn. Any of these jackets would look mighty fine layered over a print dress, or even a long T-shirt and jeans.

German brand Verpass has quite a bit of the red, which again it teams with the black and white look. But there is so much more to Verpass next season than this. They are going for colour in a big way. Shocking pink, our friend the cobalt, emerald, and a pop of lime really bring this collection to life - and make it one of Verpass’s best winter seasons to date.

Anna Scholz has also surpassed herself with her bold must-have designs. Again riffing on the grey and black prints, she adds a pop of mustard, teal and (surprise, surprise) cobalt and chartreuse. It’s incredibly life-affirming and completely wearable.

In fact, if I had to sum up the whole ethos of Autumn/Winter 2014, it would be with those two words... affirming and wearable. I can’t wait.

Elly    Sunday 02 March 2014 at 18:50

 Post #391 

Subject: when to buy?

Hi, I want to buy something stunning to wear to my son's wedding in August. I don't want to shop too soon, but I also do not want to leave it too late. When is the best time to catch the best selection of stock?


 Emma    Friday 07 March 2014 at 13:45

Hi Elly!

Thank you for your question, and my abject apologies for my tardy reply! As regulars of this forum will know, I normally answer straight away. However, I have been so taken up with my buying that I have been a bit behind with my main duties!

The answer to your question is now is a very good time to be starting to look for a stunning outfit for a Spring/Summer 14 wedding. In boutiques like Emma Plus, there is never a time when all the stock is in, because by the time the last things have been delivered (at the end of March, beginning of April) the first things (deliveries begin in January!) have started to sell through.

The lucky customers who live nearby can smooch through the stock on a weekly basis, but if you live further afield I would recommend coming in around this time (we've had about two thirds of the summer stock in now), and snapping up any gorgeous outfit before someone else gets it.

The look this year is gorgeous: there is a lot of black and white (yes, for weddings!), but also beautiful colours of cobalt blue, coral or lipstick pink, teal, turquoise... there is a smorgasbord of lovely looks. The styling tends towards the Art Deco; clean lines with a sophisticated edge, and very easy to wear.

I hope you'll be able to come in and have a browse soon... especially as the sun is due to be making an appearance round here any minute now!

Sharon    Friday 21 February 2014 at 15:23

 Post #388 

Subject: So...Need or Want?

I've booked next Friday (28th) off work to come for a Spring shopping session, but I have a bit of a dilemma: a quick look at my bulging wardrobes suggests I don't need anything (unless Exelle have started making those white wide leg jersey trousers I keep badgering you about). But, the sun's out this afternoon and there's nothing more than early Spring sunshine to make you want lovely new clothes and sandals.

So, have you got some gorgeous suggestions to fill my 'want' category and persuade me that there is room in the wardrobes after all?


 Emma    Saturday 22 February 2014 at 00:05

Hi Sharon

Hope you are well... and thank you so much for posting!

I can't agree with you more: we had some lovely sunshine here in Brighton today, and it did make me feel like the spring season clothes are calling to me!

It is a superb season, and there are two main themes. One is colour, and what colours they are! Pink, petrol, lapis, coral, orange, mint and purple. The colours are summery, but proper grown-up dense tones which flatter without looking frivolous. There are some gorgeous patterns to be had, especially in today's most important silhouette: tunic dress and trousers, which are often in lovely prints.

The other story is black and white, where an Art Deco theme develops. At one end of the scale is the cool Cote D'Azure 1930s look of the lovely Elena Miro silk scarf-style jacket and cami (worn over white linen pants) with the momochrome theme embelished with flashes of cobalt blue, & at the other, the casual ease of the Verpass black and white tunic dress, this time enhanced with a shot of red.

There's already plenty for you, Sharon, and we look forward to seeing you in store.

I wish I could have succeeded in persuading Lies from Exelle to re-supply those fabulous trousers! We haven't succeeded in doing so... yet!


 Emma    Saturday 01 March 2014 at 14:12

Hi Sharon

I understand you came in yesterday and had your early spring browse of our collection... hope you had a lovely time.

I missed you because I was up at the Anna Scholz showroom selecting my Autumn/Winter 2014 items. I was blown away by her lovely shapes and colours.

Anna herself was in fine fettle, and I will be writing a blog on my buying trips presently....

Mrs C    Tuesday 18 February 2014 at 19:08

 Post #387 

Subject: My wonderful coat! Plus a stock query.

When I was in the shop one day having something altered I was shown a long, fitted, shaped,quilted coat with a hood. I thought it was very nice but felt that I already had some nice winter coats so perhaps I would not buy yet. Then, on reflection I thought it would be just right for my forthcoming trip Stockholm and bought it. I took it on my trip and due to the appalling weather both there and on my return, I have hardly been out of it since!! The make is Frandsen. not cheap but well worth every penny of my investment. It is both warm and rainproof and dries very quickly and it is smarter than most quilted coats. it is also quite light in weight. It also saved me from a minor injury one day at Skansen zoo! So many thanks for showing it to me.
PS When will the new season linen trousers be in ?


 Emma    Wednesday 19 February 2014 at 23:35

Hi Mrs C,

Thank you so much for your lovely post about your Fransden coat. Yes, I also have that coat, and I love it!

It's a very interesting thing about padded coats. Many women (of any size) avoid them, thinking that they can add bulk, and make them look bigger. This can certainly be true of padded or 'puffa' coats: particularly the un-tailored styles. However, when they are beautifully tailored and cut, they are not only perfectly flattering, but, as you say, warm and light.

Fransden is owned by Godske, which is a Danish brand, and to be honest, there is virtually nothing that can be taught the Scandinavians about coats! This is something that I have found over again, and why I am so keen to make sure we always have some lovely Godske coats in stock. Shortly we will be getting their summer-weight raincoats. These are unbelievably good.

Please, do tell what happened at the zoo...you have really piqued my curiosity! Was it an out-of-control orangotan, or was it the old, old story of the wayward camel running amok?

I believe we have already had some fabulous linen trousers in. Kim (on our number 01273327240) is our resident queen of trousers, and she will give you the low-down if you call....


Kim P    Sunday 16 February 2014 at 13:13

 Post #386 

Subject: New Season NP Range

Following on from my last post I also completely fell in love the pink and black NP Top. It is gorgeous and I'm sorry my photography skills do not do it justice. Perfect length and I love the way it is cut in at the waist to flatter the waste but not cling over my tummy area. The sleeves are a great length with light ruching at the cuff. It was such a perfect shape for me that I bought the black and cream option as well.

Thanks to Anna and Olivia I had a great days shopping and I really appreciated their assistance and expertise.

 Emma    Sunday 16 February 2014 at 17:23

Hi Kim,

thank you so much for your feedback about the new NP collection. There is a bit of a story about this...

Several years ago, NP was without doubt our best mid style collection. They are a Finnish company, set up in 1925, whose expertise in plus-size fashion was second to none. They just seemed to have such an amazing ability to style the perfect fashionable, yet comfortable and flattering garment for the plus-size woman.

Then something started to go amiss. It wasn't that there was anything wrong with the quality of their clothes, which has always been excellent. Nor had the price increased (I think they have been able to keep an amazing price-per-wear ratio), and the cut was a good one in the main. No, what had happened is that they seemed to have forgotten how to produce those magic clothes that were so perfect for us.

On speaking to their agent, I found out where the trouble lay. NP had opened a series of shops of their own in Finland, and had found that they were selling more and more of the smaller items (they manufacure from a size 12 upwards). This led them to start producing the kind of clothes that small people want! Sadly, I had to face the fact that the gorgeous NP, as I had known it, was a thing of the past.

Then last year we had an exciting development: their British agent (the superb Tuula Hastings) excitedly contacted us and told us that NP had decided to bring out a dedicated plus-size range, and they had brought back one of their incredibly experienced and talented designers. Tuula brought this woman into our store to discuss the new range, and I can't tell you how excited we were to see that NP seemed to be persuing this particular path.

Sure enough, last season, NP brought out its 'Curves' range, which is what they have called their dedicated plus-size section. It has been, in every way, absolutely superb. As you say, the fit is lovely, and very flattering, and, as an extremely experienced plus-size designer, and a larger (and very attractive) woman herself, she had been able to bring her own knowledge to bear on what the larger woman will feel comfortable, fashionable and attractive wearing.

I've just bought my NP Curves set for Autumn/Winter 2014, and I can confirm that it is just getting better and better. I'm really happy that NP is now firmly back on board with its plus-size customers.


 Kim P    Monday 17 February 2014 at 22:38

That's very interesting about NP, thank goodness they saw the light as their Curve range is great!


Kim P    Sunday 16 February 2014 at 13:05

 Post #385 

Subject: Tomo Coat

Hi Emma
Sorry to have missed you and Kim yesterday but I was very well looked after by Anna and Olivia. I came in to pick up the items I had bought in the sale that needed alteration and as usual they look great.

It was great having some new season stock items selected for me by Anna and Olivia to try on. The unlined Tomo coat I would not have thought of trying on but I am so glad I did as I love it. I love the styling and the texture of the fabric. I will be wearing this coat a lot as soon as the weather picks up!

 Emma    Sunday 16 February 2014 at 18:10

Hi Kim,

Thanks for this. I hope you don't mind me making this observation: I do find your photographs excellent, because the clothes can be seen so clearly, but I do wish you would include your head! I know why you don't (you have a natural modesty and reticence), and it's not an unusual thing to do on this forum, but it's such a shame to exclude it, particularly as it is highly attractive! Somehow, I just feel it would complete the picture!

I love this coat, and I love Tomo, a Japanese-inspired German collection, which is relatively new to Emma Plus. The shapes in this collection are very simple, and slightly architectural, with an emphasis on beautiful fabrics and textures. Their knits were extremely popular this winter, and, having just bought their Autumn/Winter 2014 collection, I feel sure they will be a huge hit next winter, too.

The Tomo that has come in for this summer includes some gorgeous midnight-blue printed jackets and tops, some fantastic super-fine raincoats, and gorgeous elements of textrured linen. Fantastic, and already proving very popular with customers.


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