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EmmaWelcome to the Emma Plus Forum/Blog. It seems hard to believe that we have been going strong since January 2009! During this time we have been spreading the word about new developments, shop gossip, and our passion for the world of plus-size fashion. We post photographs, answer questions, try to solve problems, and provide useful information about special offers and exciting events.

For those who like stats... we have had well over 300 posts now, with over 50 generous testimonials from our customers (many of which we have collected on our 'Testimonials' page in the main part of the site). Because this Forum/Blog is unmoderated we also get attention from our 'friends' the spammers, with anything up to 500 spam posts a day caught in our dastardly spam net Ė which usually makes quick work of them!

The Forum/Blog is split into separate pages for faster downloads. You can move through these pages by pressing the 'Prev' and 'Next' buttons at the foot of each one. In addition, we have provided quick access to posts on similar topics through the Topics Menu to the right. When making your post you will be invited to link it to one or more of these subjects.

The Forum/Blog's Search function (see just below) has been enhanced so that it now searches in the replies as well as the posts, and highlights the search terms in the results. If you know which post number you want, however, then simply type it into the 'Go to post number' function (below left)... and go straight there!

Contributing to the Forum/Blog couldn't be simpler. You donít need to pre-register or be an existing customer, and your post will usually appear instantly. All we ask is that you include your name and email address with your contribution. We will only use your email address if we need to contact you off-line about your posting Ė it will not be displayed on the site, sold on or used in our general marketing.

We want this section of our site to be fun, informative and entertaining, and offer a breath of fresh air to women across the country who have an interest in plus-size fashion. We hope you will contribute with your views and questions, as well as letting us help you celebrate your significant fashion moments with your photographs and stories.

We look forward to hearing about what rocks your plus-size fashion world!

Emma

 


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Emma    Thursday 27 November 2014 at 17:37

 Post #419 



 
Subject: Our Competition

Now that we are in the competition fortnight, I can reveal what it is!

Our fun competition is an updating of the graphics we used to play with when we were children-the dress the dolly game!

We have three models ('Kim', 'Anne' and 'Emma'-there is a reason why I have put our names in quotation marks-), who are on our magnetic board. Alongside them are all manner of gorgeous clothes and accessories that have been supplied by us this season. The object of the game is to dress the models in the most flattering, yet original way. The participants can have as many attempts as they like. We will pick the top three entries (originality is key: all duplications will be disqualified), and these three will be placed on our Twitter and Facebook page. Then the public (one vote per person) will decide on the best outfit. The anonymous winner will receive their fabulous prize -the £100 Emma Plus gift voucher.

Such fun!
 

Emma    Monday 24 November 2014 at 14:44

 Post #418 



 
Subject: Christmas Special

This Saturday (the 29th November), we are going to have a lovely event at the shop. It's called our Christmas Special, and it's part of our 20 year celebration year.

We are going to provide refreshments and free gifts (chosen at random with some really exciting presents), but most of all, we are going to do a fantastic and fun competition.

I wish I could say what the competition is going to involve - but that would spoil the surprise! Suffice to say, however, that it's a fun, unique and creative one which will tax our customers' stylistic abilities to the full. The top prize for this will be a £100 gift voucher to spend in store, so it's a great way to have a few moments' fun, whilst having the opportunity to get some lovely new clothes for free!

Our doors open at 10am, and we will be here running our lovely Special Day until 5pm. We look forward to seeing you in store!
 

Kim P    Sunday 09 November 2014 at 16:44

 Post #413 



 
Subject: The Shop!

 
Hello Emma Plus ladies

I am so pleased with the beautiful Christina Felix coat I bought on Friday. Itís lovely and warm without being heavy. It looked so smart I decided to wear it to the Tower of London yesterday when I went to see the poppies.

It was great fun seeing the new QíNeel goodies being unpacked after the delivery man called. Kim couldnít contain her excitement and customers were buying the clothes before they made the shop floor!

When I was in central London out of interest I visited a shop Iíd heard about but it was so small you could not swing a cat in it and despite being made welcome by the staff I made a hasty exit.

It made me appreciate how pleasant and spacious the environment is at Emma Plus with plenty of room for customers both to browse and try on the clothes in comfort.

Best wishes
Kim

 

 Emma    Monday 10 November 2014 at 20:44

 
Hi Kim,

Thank you for your post, and as ever, kind words. I have to say, I did think you looked fabulous in the coat: a new collection for us. It was quite a smart piece, and I think perfect for going round to see the poppies, which I have heard are a superb spectacle.

It really makes me laugh when we get new stock in. Kim (and Anne and Olivia, but let's face it, mainly Kim!) runs around like a puppy that is let loose in a chicken coop! She almost goes blue in the face, and is hyperventilating!

Sometimes, when there is a customer present, I coolly turn to her as remark that it's a terrible pity that Kim just doesn't feel enough enthusiasm for her product! Occasionally, for a millisecond it's possible to see a look of disagreement pass over the customer's face, before the obvious truth that I am joking dawns on her! The truth is, we all feel the same enthusiasm, it's just that Kim can't help but show it!

 

Angela Brown    Monday 20 October 2014 at 07:49

 Post #412 



 
Subject: Autumn / Winter. 14/15

 
When will the website be updated with current season's styles?

 

 Emma    Tuesday 21 October 2014 at 22:54

 
Hi Angela,

Thank you so much for your enquiry. You might well ask! By now we would normally have all our lovely new autumn/winter images up.

However, due to circumstances beyond our control (i.e. lack of organisation, poor memory and increased workload due to our Trouser Day) we have been unforgivably tardy with the latest collection - which is unfortunate because the clothes are particularly gorgeous this season.

However, even as I write this, the elves and fairies are working around the clock to put matters to right, and we should be all ship-shape and Bristol fashion very soon.

 

 Angela Brown    Saturday 25 October 2014 at 22:27

 
You have some lovely things this season. I hope to be in sometimei. soon.

 

 Emma    Wednesday 29 October 2014 at 17:27

 
Thanks, Angela. ...yes, it's a very strong season. Look forward to seeing you soon.

 

Emma    Friday 26 September 2014 at 12:57

 Post #411 



 
Subject: Trouser Day

Have you ever bought a pair of lovely-looking trousers online, only to discover when they arrive that they look like someone has draped you in a sack from the waist down? Or gone into a chain store and tried on a pair that are supposed to be your size, only to find that you can only get them half way up your calves?

Have you ever looked at women walking down the street looking fabulous in pairs of trousers that fit them the way you can never get trousers to fit you? Or wondered whether you can pull off a pair of this yearís must-have styles? And if you could, where on earth would you find them? Have you longed to get the perfect pair of trousers to go with your favourite tops? You need long no longer!

Emma Plus is remedying these problems by holding our third Trouser Day. To those in the know, these incredibly popular events showcase every different shape, style and fabric of trousers, and bring together all our trouser-fit expertise in one place at one time. This Trouser Day is going to be on Saturday 27th September. We will open our doors at 10am.

As a special treat for our regulars, with every pair of our trousers you buy, you can choose from a selection of trousers to have a second pair half price! This half price offer lasts for the length of this season.

As with all our special events, there will be a lovely social atmosphere on the day, and yummy refreshments will be served.

Anyone spending over £100 will be given 2 hours' free parking at our next-door car park....

We look forward to seeing you in store.
 

Kim P    Wednesday 17 September 2014 at 18:49

 Post #410 



 
Subject: Lovely A/W Clothes

 
It was great seeing you Emma and Kim on Friday. I am so pleased with the clothes I bought and really lucky that Kim picked that Angel Circle top after I thought Iíd seen everything, itís the first top I have from that range and it is lovely. You are right when you say that new season stock is selling fast, a few items I would have liked to try on were already gone in my size!

I look forward to seeing when more of the NP curve tops come in. I think you must have one of the best selections Iíve seen as it seemed everything I looked at was really gorgeous, even those waistcoats you modelled so well!

 

 Emma    Sunday 21 September 2014 at 07:20

 
Hi Kim, Thank you for your lovely words. It was great to see you in the store this week. Yes, the new winterís collection is selling very fast. I think that the colours (cobalt blue, teal, navy, grey and purple) and the styles (simple silhouette with soft fabrics) that has been going down particularly well. I hope you enjoy wearing your clothes...

 

Emma    Saturday 23 August 2014 at 18:24

 Post #409 



 
Subject: New Season's Stock

Cobalt blue is a very big story, both this winter and next summer. We've already started to get our autumn/winter stock in, and we are seeing how popular this colour is proving.

Pictured right is the 'Scotty Dog' Anna Scholz dress (so called because, true to her whimsical nature, Anna has used silhouettes of Scotty dogs to create her exclusive print) £195, and far right is a gorgeous KJ Brand jumper at £129, both is this glowing, jewel colour....
 

 Sharon    Friday 29 August 2014 at 20:17

 
Hi Emma

I must have the Scotty Dog dress - is it the tunic or the space dress? I'm coming down next friday so I will definitely be looking for that.

Have you got any of the knitted skirts you mentioned yet? I have visions of a very cosy winter in one.

Hopefully see you Friday

 

 Emma    Friday 29 August 2014 at 22:30

 
Hi Sharon,

We've only had one knitted skirt in so far (it's still rather early in the season), but it's a real beauty. It's from Japanese-inspired German range, Tomo. It's long and straight, black, with a leather panel down the front. Absolutely gorgeous. There may be more here by the time you come in next week, because deliveries are arriving all the time now.

The Scotty dress is lovely, (it's the tunic: a lovely, simple shape, edged with pleather) but a word of warning: they are going extremely quickly. I think it's the colour blue that really attracts people. Virtually everything we have had delivered so far that is in this colour show every sign of selling through.

We really look forward to seeing you next week-

 

Emma    Friday 22 August 2014 at 15:31

 Post #408 



 
Subject: Bring on Summer 2015!

So, I hear you all ask, what are we to expect from the wonderful world of plus-size fashion next summer (officially referred to as Spring/Summer 2015)?

The huge story next year is black and white. This is a continuation of what we have been seeing for the past two or three seasons - and this coming winter, too. The look is really taking off now, and we are going to run the whole gamut of black-and-white looks next year.

There are the jazz-age floral prints, from ranges like Anna Scholz or Verpass (the latter flecked with elements of lime green), smudged-graphite-and-white - from all sorts of ranges, including the German label CPM, and crisp black-and-stone Mondrian-inspired blocks from Verpass and Elena Miro.

There are some fantastic textured blacks from Marina Rinaldi, and rippling summer knits from Tomo. Stripes and spots leap from every corner... from ranges like Samoon, Elena Miro, No Secret and others. Black and white animal prints growl and purr from Matt and Anna Scholz. I could go on and on.

It seems that every collection has some elements of black and white. There is something for everyone, and I do urge you to get into black and white (if you are not already). It is here to stay, and it's so versatile! Itís rare to find a fashion story that is so variable: there is the grungy, young and edgy end of the scale, but there is also the floral and pretty end. There's the sophisticated suited-and-booted workwear, and then again there are more architectural looks that make use of arty textured weaves and knits. And there is everything in-between.

Another huge fashion story is denim. At Anna Scholz we're seeing smooth, nineteen-seventies-inspired chambray (see right). Samoon offers sophisticated little stretch city-denim jackets. These contrast markedly with Brandís take on the denim jacket, which is both casual and practical: the eternal jeans jacket. Matt takes the denim shirt and transforms it into an oversize tunic to wear over leggings. Exelle dyes oversize T-shirts into denim-inspired gorgeousness, and everywhere we see different fabrics - from jerseys to linens, indigo-dyed into the denim spectrum.

Indigo blue is such a kind colour. It suits almost everyone, and due to the ubiquity of jeans, now counts as a neutral - meaning that it will team with almost everything.

Elsewhere, the look book for Spring/Summer 2015 will include the colours turquoise (and all the colours either side of it - from cobalt to teal), orange (or coral), lime green and taupe. Fabrics will be crinkle linens, lots of knits with all sorts of different effects, silks printed to look hand-painted, digital jerseys, and textured weaves. We are also seeing more leather - both as jackets and as trims to knits.

The silhouette is still with the tunic dress over leggings, although slightly more outrť trousers - with harem pants, sarong-trousers and super-wide strides edging in.

There is the introduction of more jumpsuits (donít worry, I wonít be filling my store with these - although they will be making a guest appearance!), pencil skirts (long and stretchy gorgeousness), and long crinkly skirts. One of the main stories, silhouette-wise, is the neat fitted jacket. This is so versatile (it can be worn over a narrow little skirt, or teamed with a billowing dress underneath), and one such jacket can be used in dozens of different looks.

All in all, the look next summer is clean, simple, flattering and practical. It is stuffed with essential pieces that you will wonder how you ever lived without. And, if you make some wise choices, it will take your look forward for many seasons to come.
 

 Kim P    Friday 22 August 2014 at 18:28

 
Hi Emma

All sounds very exciting, some new names to me on your list of designers so look forward to seeing their creations next year.

Will you be getting any Tomo this Autumn/Winter?

I was sorry to miss the sale, didn't realise it was on!

My regards to all the Emma Plus ladies

PS I note a certain garment missing from your list of trends

 

 Emma    Saturday 23 August 2014 at 11:44

Hi Kim,

So sorry that you didn't know about the sale! We will have to make sure this doesn't happen again!

Yes, there are some new ranges on the horizon: it's very exciting, actually! I love the new collections, and am, as ever, looking forward to getting it all in (in 6 month's time!). I also loved this dress from Anna Scholz in a beautiful exclusive silk print (see right).

We've had some gorgeous Tomo jumpers in: they are so lovely that words fail to describe them! I would urge you to come in straight away!!!

It's a good idea to find us on Facebook and have a look at what we are showing there.

On a sad note, I scoured the collections for waistcoats, and am so sorry to say that it just wasn't a look for next summer. You and Kim will shed a little tear, I think!
 

Emma    Friday 08 August 2014 at 13:39

 Post #403 



 
Subject: Sale Special

For anyone wanting to really dig out a superb bargain now is the time, here in store.

As it is the last few days of our Sale, we have reduced all Sale items by a further 25%. This means that many of our Sale items are 75% off, or even less!

It really is a fantastic time to pick up some lovely super-quality summer clothes at a fraction of what you would normally pay.

When you wear those clothes for years to come, you might also wear a satisfied little smile, smug in the knowledge that you got something to treasure at very little expense....
 

Emma    Friday 18 July 2014 at 16:55

 Post #402 



 
Subject: Curvy is Sexy


For those who havenít read my blog before, I usually keep a journal of my buying, partly to help readers keep abreast of latest fashion trends (and we really are talking about hot-off-the-press news: these are looks that will not be seen in store until next summer), and partly to give an insider view on my particular corner of the fashion business.

I have been going over to the big fashion fairs in Germany for many years now. I used to go to Dusseldorf, where, back in the day, all the ready-to-wear fashion labels that were worth knowing would accumulate in the massive CPD Messe Centre. Just to give an idea of the CPD centre: imagine the NEC in Birmingham, and times roughly by three, and then you barely have the scale of it.

About ten years ago, this massive fashion show welcomed ranges from all over the world, and saw a huge traffic of buyers and sellers who came to one of the few venues that really had everything. Great Britain had (and has) its own big trade shows, but nothing ever like this.

However, the recession hit, and this big show began to fade away. I still visited Dusseldorf every season to do my buying (there really wasnít anywhere in the UK that could be relied on to show all the plus-size clothing that I need to look at), but eventually the show moved out of the huge Messe and into the fashion showrooms in Dusseldorf. It began to be a shadow of its former self.

The recession had another impact: many of the small independent plus-size fashion stores in the UK went by the wall. This meant that it really wasnít that essential for the collections to be shown over here. Putting it bluntly, the ranges did not find it worthwhile to have agents or shows of their collections in a country where there was no-one to buy their wares.

So my best option is still to go to Germany to do my buying, but I would have to find somewhere that had more to offer now than Dusseldorf. I opted for the new plus-size fashion show, called ĎCurvy is Sexyí in Berlin.

There were some arguments against going to this show. Obviously, there was the usual type of objection when faced to doing anything new. Would I find what I wanted in this alien environment? Isnít it going to be awfully difficult to navigate a place I was completely unfamiliar with? This kind of objection (basically, the fear of the unknown) always has to be set aside in fashion. Our industry is all about the new, and welcoming change. If I ever find myself fearing changing my long-held habits, I should start to think that I am in the wrong business!

But then there is a potential objection about this particular show.

My main worry is that I do not really want to go to a specialist plus-size fashion event. This is because, as a buyer, my job isnít just to buy clothes for my store. Pretentious as it sounds, it is to be a person who has some level of expertise in my subject. I really should know what is happening in the world of fashion.

When going to a plus-size exhibition, there is one main drawback, in my opinion. It is that you do not get an overview of what fashion as a whole is doing at any one time. Some looks are simply not produced in plus sizes, so I would never get to see them in this kind of a show. Yet I strongly believe that I should know they are happening, in the wide world of Ďsmallí fashion. This is because I have the self-belief that I am capable of finding equivalent looks in the plus-size field that may in some way Ďchannelí the mainstream zeitgeist. Putting it succinctly, I donít want to become stuck in a plus-size cul-de-sac.

However, after visiting the Berlin show, I was happy. There was plenty here to feel enthusiastic about (I will blog later about what I found), and it was a bit of a relief to know that, wherever I looked, I would see clothes that are made in sizes to fit larger women. This is not a common occurrence, I can assure you!

And if I want to make sure that Emma Plus does not get side-lined in a fashion dead-end, it is my job to do what fashion stylists do the world over: watch mainstream retailers, look at street fashion, and continually read trade journals and fashion magazines.

In short, do all the things I really enjoy doing anyway.
 
 

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