WHY WE DON'T YET DO MAIL ORDER

We don't yet do mail order or internet shopping. This isn't because we're old-fashioned. It's because we offer a completely different product...

Middle-of-the-road styles. They make sure they can maximise sales with a more conformist range.

Small range. They have to choose a small number of styles, which they buy in large quantities to ensure they can fulfil their orders for the duration of the catalogue.

Ubiquity. Many people will end up with the same outfit.

Middle-of-the-road fit. For them the fit has to be very easy, so it's elasticated waists and flowing styles all the way.

Surviving the post. Inexpensive, tough, budget synthetic fabrics offer less challenge to survival for the cut-and-thrust world of postage and returns.

Huge ever-changing range. We can buy many styles but only a few of each.

Wide variety of different types of styles. We can take risks with styles, because we have so few of each. So there is something for everybody, in all styles and colours.

Uniqueness. It is quite possible you will leave Emma Plus with an outfit that is completely unique in this country.

Fit. We have the opportunity to offer all different types of fit, from fluid and stretchy, to perfectly tailored.

Fabrics. Most are natural, beautiful and tactile. Many are also extremely tough and versatile, and nearly all are washable.

Alterations. We don't let anything leave the shop until it really fits. You may find you get addicted to this, once you discover what it means.

Service. We have a superb level of expertise, which is totally at your service.